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There is a lie in the industry of health and fitness that might be more relevant than ever before. That is that your body is your value as a trainer. If you don’t look a certain way, your voice is not valuable, your brain is not valuable, your experience is not valuable and perhaps you have no place in this industry.

Well friend, I call bull shit. You stop believing that TUH-DAY. And you start stepping into who you were meant to be as a fitsPRO. You have a brain and expertise that your ideal client is literally waiting for, searching for. And quite frankly, you’re doing them a disservice by keeping that to yourself.

In the world that is social media, it can be hard to see past the belfies (butt selfies) and bimbos selling programs with nothing more than their bodies as a marketing tactic. “Do this and you’ll look like me.” I believe this breeds an unhealthy relationship with fitness, both as a trainer and for the trainee.

I dive deeper into what can go wrong when trainers use their bodies to sell products and why it’s a dangerous game to play, inside today’s episode.

People who do it right:

@megsquats

@iamchrissyking

@faithandfit

@activeliferx

@kbfitbritt

@kenziefitcoach

Bottom line is that you are more than your body, and your value doesn’t change (as a trainer or a human being) even if you do get smaller, or more fit, or WHATEVER. That was never where your value lied, and it never will.

So if you’re a trainer or human, today’s episode is for you. Let’s chat about how we can show our value and be an example in this industry without selling our bodies. Because THAT does not have to be a part of the plan. And in my opinion. It should never be a part of your plan. Not as a professional, service minded individual.

Tune in and let me know what you think.

If you like it, please subscribe, rate and review The FitsPRO Podcast over on apple podcasts. It means the world to me my friend.