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May 23, 2023

204 – How to Best Use Instagram During A Launch

how to best use instagram when launching with Annie MIller

Launching is so daunting for so many online coaches. And truly it doesn’t need to be. When you understand the phases of launching and what to do in each of them, it becomes a simple road map to follow (as long as you have clarity in your offer and messaging).

Let us begin by actually defining a “launch.” A launch is a hard open hard close. So if you’re launching a new offer that counts. If you’re re-opening enrollment for an existing offer, that counts too.

There are 5-6 phases of launch and I teach them in my Launching 101 training inside the bonuses of FitsPRO Foundations – today we are mentioning two of those. The two that I think are most relevant on social media.

Social should only be ONE PART of your launch.

Email will likely be the main driver (or can be, if it’s not yet). I go over WHY this is A GAME CHANGER in your marketing approach if you’re not yet optimizing the use of email.

Tune in to today’s episode as I take you deep into the following:

Warm up phase

  • Use curiosity early
  • Build momentum – of information and frequency
  • Drive to waitlist (gives us a MUCH better idea of % conversion)
  • Education (stories)
  • Posts related to program but beneficial for the ENTIRE audience
  • Utilize OLD viral posts – repost or repurpose to increase exposure and profile traffic BEFORE the launch, not during.
  • The launch is won HERE

Public launch

  • The foundation is laid
  • Repeating yourself
  • Encourage and answer questions
  • Share enrollments
  • Drive results and emotional reason for buying/joining
  • No questions left on the table

When we look at launches in sections or phases and assign certain tasks and focuses to each of those phases it becomes much simpler to follow and execute. Rather than attempting to come up with something to say everyday – feeling very out of touch, and “salesy.” No one wants that. You’re excited about your offer. THAT is what should permeate your selling tactics.

Go get ’em.

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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.

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