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Today’s episode can be applied to any platform where you provide content to an audience. That means podcasting, email, YouTube, instagram or elsewhere.

I’ve been talking a lot lately about building trust with your audience because trust is the #1 thing we need as businesses in order for people to PAY YOU. And most online health and fitness coaches I talk to want to get paid.

If you happen to be building a personal brand, then I believe you have an extra opportunity to expedite that trust. People relate to, and connect with PEOPLE. You’re the face of your brand and likely who the audience is interacting with.

Do not limit yourself with how you could go about sharing any of this. I can see these sent in a newsletter, on an IG story, in a graphic breakdown with context, etc.

1 Walking the walk 

• Show them your process 
• Relatability
• Imperfection
• You are human and struggle to + this is how you make decisions easily.
• Ie: how you select foods, how you use a certain piece of programming within your training, mental struggles and processes

You don’t need to be more fit or strong than your clients. However, it might make sense if you are also active and share your own journey.

I always say you don’t HAVE to train the way you train your clients (or eat the way) but there is certainly power, and I believe, respect in seeing a coach apply to themselves what they as of us as clients.

2 Client case studies OR self study, OR use other other people as examples if you don’t have clients yet

• Allows people too see the HOW
• Take them behind the scenes 
• Ie: helping a client PR, decrease body fat, increase muscle mass, experience food freedom, ear more, get out of pain etc. Where were they? What did or do you plan to implement?

3 Providing SOLUTION based content

I think people get lost or held up when we say “solve a problem.”

Sometimes, thinking in the frame of solutions, or tips can be easier to apply.

• Bite size, digestible content 
• APPLICABLE IMMEDIATELY
• Keeps them coming back for more (aka THEY TRUST YOU)
• Shows you know what they are currently experiencing, thinking, feeling etc Sometimes before they were even aware of it.

You have to know your ideal client and your niche for this. Which are not the same thing.

You’ll find clarity ON your ICA and your NICHE through creating content and interacting or receiving feedback from said audience.

IMO This is the foundation of the other two pieces we talked about.

Do this at a high frequency to build trust.

I know these can seem simple. And that’s because they are. Building trust is not a complex task. It’s simple, and takes intention, consistency and time.

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