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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.

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The name's Annie & you're reading my thoughts. Let's get acquainted. 

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Your brand one liner permeates everything you do as a business. It clearly communicates in one sentence, who you help, what result you offer, and ideally, what emotional or literal barrier you remove for people in that process. Big deal. And also, big clarity. It’s very normal to have an overarching one liner as well […]

October 6, 2022

Three Easy Options for Developing Your Brand One-liner with Annie Miller

2014 – I’m in Thatchers coffee shop, where I went to write client programs on Friday mornings. It’s now been a year since I got my exercise science degree and received my C.S.C.S. And it’s been about 6 months since deciding to NOT pursue my dream of being a college strength and performance coach – […]

October 3, 2022

Why I stepped away from college strength coaching with Annie Miller

For some reason the draw of “financial” freedom and “time” freedom of working in the online space have come with the assumption that building and running an online business is easy. Hate to break it to you, it’s not. But also, the freedoms are real, and remain a draw for many people. When you embark […]

September 29, 2022

What Online Business Coaches Don't Want You To Know with Annie Miller

Building an online health and fitness was a popular route before 2020. During and after the pandemic it became a GO TO career path for many. But it most certainly isn’t made for everyone. Being an online coach is more accessible than ever – and just as challenging, if not more challenging than it always […]

September 26, 2022

3 Simple Steps To Building An Online Health And Fitness Business with Annie Miller

What goes and doesn’t go on your social accounts? What’s a hard yes and hard no? This is your social media code of conduct and something we define clearly in my FitsPRO Foundations course. Social media is a weird place. Especially weird when you’re developing a personal brand – which is the case for many […]

September 19, 2022

How to Build Your Brand Social Media Code of Conduct with Annie Miller

If you know anything about me, know that I am quite possibly the biggest fan of reflection. I love a process, whether my own or someone else’s. So no matter where you came to find me from, we’re pulling back the curtain of this journey starting nearly a decade ago. Here’s the quick and dirty […]

September 13, 2022

A Peek At My Last 10 Years Of Life and Biz with Annie Miller

It’s no secret that video is the future and now the present of content creation. Nearly every app and platform – search or social based has embraced and even pushed video content. Podcasts, YouTube (obviously), Instagram, Pinterest, Twitter, TikTok, everyone. So, being able to speak confidently on camera will most likely be needed. While not […]

September 7, 2022

How To Speak More Confidently On Camera with Annie Miller

Writing an exercise program can be an overwhelming task. And I am convinced that part of this overwhelm is the self-imposed expectation for new fitness coaches to do THE MOST. Take a breath. Do less. Most coaches are out here thinking they need to write a brand new program from scratch for every client on […]

September 5, 2022

How New Coaches Think They Need To Program with Annie Miller

To batch content simply means process of planning and creating content ahead of the time in which it will be used. You can batch Instagram posts, story videos or slides, youtube videos, podcast episodes, email marketing drips, and the list goes on. Batching is largely how I personally, and many entrepreneurs, keep their businesses running […]

September 1, 2022

To Batch or Not Batch for Content Creation with Annie Miller

Want more confident sales? That will likely be a by product of clarity on three things within your offer. Every entrepreneur wants to “sell with ease.” For sales to feel natural and un-forced. If you feel like you’re convincing people to work with you rather than simply communicating what it is you’re selling, today’s post […]

August 30, 2022

3 Things You Must Know About Your Offer with Annie Miller

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I, Annie Miller, bring you a no B.S. approach on how to navigate + thrive in the world that is online health and fitness. You’ll learn through the lens of the trainee, the strength coach and the entrepreneur. I don't shy away from the nitty gritty truths my friend. Join me.

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