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fitspro
Foundations

Create the authentic + authoritative online fitness business you've been dreaming of.

Build [or rebuild] your online fitness biz in six weeks without HESITATION & DOUBT

FitsPRO Foundations

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I believe

the freedom you're looking for can be yours.
And you don't need to do sales calls or make 10k per month to have it.

you're not a normal fitspo

you want to do this whole online health and fitness thing differently.
where authority meets authenticity.

you're riding this struggle bus

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You feel behind or out of place on social media
- You’re not willing to sell their soul to the popular kids on the gram to be “successful.”

You stay stuck, or go in circles because you aren’t clear on what to do next - what TRULY needs to happen.

You Lack confidence in your offer(s), which leads to low sales, and content that misses with your ideal clients.

You get paralyzed by the HOW when it comes to back end operations (or even knowing what the heck you need FOR the back end!)

For the love of all things holy, you know you NEED an ideal client but are so lost on HOW to actually define + attract them, let alone make them paying clients.

Psst. I used to be the driver. If you're here, don't worry, you're not alone and it doesn't need to be a perma-struggle.

even 70% chance you're on that struggle bus?

You KNOW the fitness, but desperately NEED the crash course in business.

Hi, IT ME.
I WAS YOU.

I am not your average fitspo, and I don't think you are either. I am the fitsPRO, a professional strength coach meets entrepreneur. After changing course from college strength and performance coach to personal training, I found my calling in the online world of health and fitness. Education and authenticity are at the center of Annie Miller Concepts [two things I saw a shortage of in the online space]. I built my business largely through instagram [my most beloved social media platform]. Using tactics I teach here, I've taken my online training business from 2k to 5k to 10k months in less than one year (2018-2019) through 1:1, Built By Annie and supporting offers.

So, here I am, passing those tactics and strategies to YOU. I don't think there is ONE WAY to success, ONE WAY to do fitness, or ONE WAY to run a business. My aim is to share my four years of fitsPRO experience [good and bad] so that you can expedite your business starting or growing process. Through FitsPRO Foundations, Power Hours, and Instagram 101 I provide the structure you need to find your OWN style, niche, impact and success. Because you should always do you boo.

it me

Annie Miller

[the OG FitsPRO]

the freedom is yours

Inside FitsPRO Foundations

THIS CAN BE YOUR TRUTH

You can feel in alignment - like your business is a kind friend to you.

You can make empowered decisions about your business/brand without hesitation because you’re CLEAR AF on your mission and what’s ESSENTIAL.

You can give zero shits about detracting people who are NOT your people. Because you’re so focused on your nice and developing your expert presence.

You can confidently create content that not only attracts your dream client, but leads to PAYING CUSTOMERS.

You can have back end systems that are simple + make life easier for you, and your customers.

You can have a biz that feels authentic AND powerful.
You can unapologetically charge what your service is worth.
You can do sales calls or never speak to a client on the phone.


But you just need a trusted process in order to get yourself there.

YOU CAN DO YOU.

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Okie sis, your program, Fitspro Foundations is ahhmazing!

I had no clue how or where to start with an online coaching platform/business and you helped make it so clear! 

You are professional, knowledgeable, easy to work with, and make this confusing process fun!
 
The fact that you offer zoom calls made a world of difference and you helped us with our vision and streamline what we have to offer. 

Thank you for building this program, for working with me, and being patient and a true guiding light. 

- Nicole

Do you feel like Nicole did?

enjoy lifetime access + access to all future content and bonuses FOR FREE

good news

you belong here

The modules and workbooks inside build on one another.
[literally like building the foundation of house. The house is your biz. Your biz is the house. We're building you a solid foundation for your empire].

Welcome message + My Story
How to not #FAIL this course
Table of Contents
Help me help future FitsPROs?

Before You Begin

You're The Only You
Brand Values + Personality
Ideal Client Avatar
Your "ONLY" Statement

Module 1

Your Life Changing Offer
How to Charge the Perfect Price
Your Ideal Client Lifespan

Module 3

Platform Choice + Content
Content Curator [5 step process]
Your Social Media Code of Conduct

Module 2

your

Module 4

Practice of Essentialism [not perfection]
Batching Your Biz

Modules

Module 5

What YOU Need To Start Your Online Biz
Online Biz Resources [web hosting, email, payments & more]
BRANDING Style Guide
Sales Page Creator + Checklist

Module 6

Automate Your Offer
Automate Everything
4 Automation Video Tutorials 
Automation Action
[90 day] Timeline

Bonuses

Authentic Sales & Ridding Yourself of Imposter Syndrome

Launching 101 - Launch Your Offer [and more]

3 Live group coaching calls during the six weeks

define you, your brand + who you serve

your life changing offer

your expert online presence

master your schedule

automation & streamlining

The modules and workbooks inside build on one another.
[literally like building the foundation of house. The house is your biz. Your biz is the house. We're building you a solid foundation for your empire].

We will aggressively define:

YOU + YOUR BIZ
(your business depends on it’s CEO - let’s learn about YOU first, then build a biz that serves + aligns with YOU).

YOUR AUDIENCE
(get specific AF, who she/he is, what they need).

YOUR OFFER
(create a full proof, life changing offer + win, win pricing).

YOUR SCHEDULE
(you’ve GOT to learn how to optimize your time/energy. We do that here).

YOUR TECH
(we’re building an online business here - let’s get you set up with ONLY what YOUR biz requires [landing page, website, payment portals, emails, platforms etc).

YOUR AUTOMATIONS
(automation IS the freedom that online provides. Let’s put systems in place that free up more space for you, while still providing top level service to your clients).

Glad you asked. NERP. While the FitsPRO Foundations is a “self guided” course and you are welcome to take your time, you do gain access to the FitsPRO Foundations Facebook group.

Ask questions, seek support, share wins and “aha moments.” Take part in 3 Live Group Coaching Calls with me (the OG FitsPRO). We’ll take a deep dive into your:
- Ideal clients
- Curating your offers
- Pricing
- Batching your schedules for maximum productivity
- Launching, and more. Truly, anything goes here.

but am I alone in this course?

Zoom Calls

Facebook Group +

THE KNOWLEDGE VAULT

FREE BONUS

1 hour expert interviews

Paige Major: Branding Photographer & Strategist

Learn first hand from my personal brand photographer. Paige has over 12 years of experience as a business owner and specializes in elevating brands via their visual messaging. From your website, to social media to creating PDF's you'll learn how to create a brand that resonates with you and attracts your ideal client wether hiring a photographer or doing it all yourself.

Rachel Turner: Author, Ghost Writer, Biz Coach & Entrepreneur

Learn to use words in a way that connect with your ideal client, make them feel seen and served, and make you feel authentic and free. This interview is all things ideal clients, positioning yourself in the online space, instagram captions, emails, sales pages and more.

Sam Vander Wielen: Law Attorney turned Entrepreneur

Learn the steps needed to set up your biz in a legally sound manner. From deciding to be a sole prop or LLC, to contracts vs. terms and conditions, to what you need to have on your website, emails, downloads and more, Sam breaks it all down in a simple, digestible way. I learned a ton from her, and you will too.

chloe elise: millennial money coach & expert

Learn ALL THINGS MONEY from the queen herself. Chloe is an expert in negotiating, gaining confidence around money, and advocates for her clients to optimize their finances instead of sacrificing the things they love. Money is a struggle for most humans, let alone BUSINESS OWNERS. Use these practical tactics to optimize your finances, plan for your future, and cultivate an empowering money mindset.

there's more

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What past FitsPRO's are saying

- Casey

Annie is freaking awesome! I've been trying to learn how to make my business work for awhile from other resources. So even though many of the topics covered may not have been "new" to me, Annie presented them in a way that just made it click. She made the information digestible and gave true actionable steps that I could follow. And the added strategy call was gold. The clarity alone was worth it, but I was also able to triple my investment in my first launch - all being able to do business the way that works for me and my family life.

- olivia

The biggest takeaway from FitsPRO Foundations were all the epic frameworks that were included. Annie is very succinct in her explanations of things, keeping them simple, understandable and most of all that they are achievable. There were many things that I needed logic answers to and she provided these: the back end of Mailchimp, automating emails, timelines frameworks. All of these were so helpful for making sense of things and simplifying the daunting process of running a business. I also love the knowledge vault that Annie recently included and it's rad that earlier cohorts are able to also have access to the new additions to the course.

- sarah

It was just SO GOOD to learn from someone who "gets it." I've dabbled in other business courses and free programs and whatever, but being a new fitness entrepreneur, it was SO HELPFUL to learn from someone in the same industry that had some of the same challenges when they got started. Annie helped me create my (still evolving, but on the 'gram anyway, because ACTION) Only statement and really hone in on the kind of clients I'm working to attract.

- cait

Annie is freaking awesome! I've been trying to learn how to make my business work for awhile from other resources. So even though many of the topics covered may not have been "new" to me, Annie presented them in a way that just made it click. She made the information digestible and gave true actionable steps that I could follow. And the added strategy call was gold. The clarity alone was worth it, but I was also able to triple my investment in my first launch - all being able to do business the way that works for me and my family life.

Slide into my DM's

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are you in?!

results

common

Going fully online, return on investment, clarity, filled rosters and waitlists, sales pages that actually sell, ALL without sacrificing your authenticity. 

Who bet on themselves with sweaty palms and their stomach in their butthole [just like you]

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Create the authentic + authoritative online fitness business you've been dreaming of.

Build [or rebuild] your online fitness biz in six weeks without HESITATION & DOUBT

Frequently Asked Questions

How does the course work? What will I learn?

In six weeks we will lay the foundation of your biz by tackling your ideal client, defining you and your brand values, your life changing offer, your pricing and goals, your expert online presence. You'll become a master of your schedule and prioritizing, get what you REALLY to run your biz all set up, and make your automation map for your offer + more. All of that through a few videos and 20 easy to use workbooks. 

Can I take this course while working full time?

Yes. Will it be easy? No. But you've got to hustle in the beginning. You'll have to build your biz SOMEHOW, at some point right? The time will NEVER be perfect. So if you want it, make it happen.

Can I make payments?

Payment plans are always changing. As of now, no payment plans exist for this course.

Is this group coaching or 1:1?

This is a "self guided course" but there will be calls in the facebook group for internet face to internet face contact. :)

Will I make back my investment?

This is all based on implementation. I don't promise 10k months in 90 days. That's not what FitsPRO Foundations is about. But read the reviews boo. Common results include selling out 1:1 coaching rosters, putting people on waitlists and making back the investment within a few months.

How long is the course? Is there a deadline or time constraint?

You gain access to a new module each week for six weeks. But you can take as long as you like (as long as the course still exists). I've had people finish in six weeks, and people who are still active from the first round. You do YOU. You cannot move ahead however until you're granted access to the next module.

Is there a focus on building your biz on instagram or social media?

You'll have an entire module dedicated to this. Creating content, market research and what type of content you need to create to attract your ICA + make the sale down the road. You can also bundle my Instagram 101 Course for even more IG specificity.

ooops, just looking for instagram 101?

ooops, just looking for instagram 101?