Create an authentic + authoritative online fitness business your way.

Build [or rebuild] your online fitness biz in six weeks without sales calls or hating the process

enroll now

I believe

The freedom you're looking for can be yours (buying the good bacon, taking the day off, not using sales calls)...

Once you get the clarity you need on your next steps.

You're not a normal fitspo

you want to do this whole online health and fitness thing differently.
where authority meets authenticity.

enroll now

You feel behind or out of place on social media, and you’re not willing to sell your soul to the popular kids on the ‘gram to be “successful.” You might feel stuck as to how to grow your brand and business online despite others making it "look easy."

even 70% chance you're on that struggle bus?

You KNOW the fitness, but desperately NEED the crash course in business.

Hi, hello. It me.
I was you.

I am not your average fitspo, and I don't think you are either. I am the fitsPRO, a professional strength coach meets entrepreneur. After changing course from college strength and performance coach to personal training, I found my calling in the online world of health and fitness. Education and authenticity are at the center of Annie Miller Concepts [two things I saw a shortage of in the online space]. I built my business largely through instagram [my most beloved social media platform]. Using tactics I teach here, I've taken my online training business from 2k to 5k to 10k months in less than one year (2018-2019) through 1:1, Built By Annie and supporting offers.

So, here I am, passing those tactics and strategies to YOU. I don't think there is ONE WAY to success, ONE WAY to do fitness, or ONE WAY to run a business. My aim is to share my four years of fitsPRO experience [good and bad] so that you can expedite your business starting or growing process.

[the OG FitsPRO]

the name's Annie

A clear path to your dream biz is waiting for you inside

I need you to know

You can feel in alignment - like your business is a kind friend to you.

You can make empowered decisions about your business/brand without hesitation because you’re CLEAR AF on your mission and what’s ESSENTIAL.

You can give zero shits about detracting people who are NOT your people. Because you’re so focused on your nice and developing your expert presence.

You can confidently create content that not only attracts your dream client, but leads to PAYING CUSTOMERS.

You can have back end systems that are simple + make life easier for you, and your customers.

You can have a biz that feels authentic AND powerful.

You can unapologetically charge what your service is worth.

You can do sales calls or never speak to a client on the phone.

YOU CAN DO YOU.

enroll now

But you just need a trusted process in order to get yourself there.

“Before I joined FitsPRO Foundations, I was frustrated watching less qualified people charging more than me and people actually paying them. I wanted to make more $ and to feel more competent as a biz owner. I was hesitant about the cost of FitsPRO, but I honestly have no idea what I’d be doing without it. My biggest takeaway from the program was to charge more! I saw results from FitsPRO quickly - I got 4 new clients. All paid in full. Only 2 modules in.”

-Erika Braccialini

Do you feel like these fitspros once did?

“Before I invested in FitsPRO Foundations, I started following Annie on Instagram and just knew she would be my next coach/mentor. I had had bad experiences with 'business coaches' previously, who basically tried to fit everyone into the same box, but I just knew I had to do FitsPRO. Without FitsPRO, I think I would still be trying to do everything on my own and just treading water. I’ve already had SO MANY tangible outcomes from FitsPRO. I am turning less than ideal clients away WEEKLY, I have increased my prices, my FB engagement has increased. I have well and truly gotten an ROI ++ from my investment in FitsPRO Foundations."

- Sarah Summers

"When I found Annie I wanted to create a job that I’m passionate about. I took a nutrition certification course as a first step, but the hardest part for me was figuring out how to create content. I finally started my IG, and I got 200 followers right off the bat which shocked me."

- Johnna

"I have more Instagram engagement, better stories, better strategy, nice sales pages, and being able to help friends in their own projects and feel confident in my ability to set their stuff up."

- Mira Tuzlak

good news

you belong here

Now is your chance to invest in FitsPRO Foundations and give this biz thing a go FOR REAL with a step by step plan.

How FitsPRO Foundations Works: Unlock a New Module as you go

FitsPRO Foundations is a 6 module course that is dripped out at a pace of one module per week over 6 weeks. You get access to Module 1 as soon as you enroll! You may not go faster than one module at a time, but you can take longer than the scheduled six weeks if you need it. You will have ONGOING ACCESS to the modules for as long as the course exists.

enroll now

Okay I def need this in muh life

I walk you through

No matter if you're a visual, auditory or kinesthetic learner, I got you. With each workbook you have a video teaching from me. Skip it if you like, or watch and listen on repeat.

every. single. workbook.

Welcome message, My Story
Facebook Group
How to not #FAIL this course
Table of Contents
Podcasts + Resources
Survey

Before You Begin

Make sure you're a legitimate business
You're The Only You
Brand Values + Personality
Ideal Client Avatar
Your Biz One-Liner

Module 1

Your Life Changing Offer
How to Charge the Perfect Price
Your Ideal Client Lifespan
Final Offer Breakdown
Supporting offers & Pyramids

Module 3

Platform Choice + Content
Content Curator [5 step process]
Your Social Media Code of Conduct

Module 2

your

Module 4

Practice of Essentialism [not perfection]
Batching Like a Boss

Modules

Module 5

What YOU Need To Start Your Online Biz
Online Biz Resources [web hosting, email, payments etc]
BRANDING Style Guide + Canva Template
Sales Page Blueprint

Module 6

Automate & Systems for Your Offer
Automate Everything
4 Automation Video Tutorials 

Bonuses

Your imposter syndrome antidote

Launching 101 - Launch Your Offer [and more]

Live group coaching calls

The knowledge vault

define you, your brand + who you serve

your life changing offer

your expert online presence

master your schedule

automation & streamlining

The modules and workbooks inside build on one another.
[literally like building the foundation of house. The house is your biz. Your biz is the house. We're building you a solid foundation for your empire].

Websites & branding

Glad you asked. NERP. While the FitsPRO Foundations is a “self guided” course and you are welcome to take your time, you do gain access to the FitsPRO Foundations Facebook group.

Ask questions, seek support, share wins and “aha moments.” Take part in Live Group Coaching Calls with me (the OG FitsPRO).

facebook group + zoom calls

but am I alone in this course?

Girl, be real. Is this you?

You're overwhelmed by your to-do list and how to actually move forward. You just want direction and to stop wasting your precious time.

enroll now

YOU NEED A ROAD MAP, GUIDANCE, AND SOME FREAKING CLARITY SO YOU CAN END THE analysis paralysis AND UNCERTAINTY IN YOUR BIZ (OR SOON TO BE BIZ).

so what do you say?

I know these feelings all too well sister. And that's precisely why I can help you, help yourself.

Slide into my DM's

results

common

Going fully online, return on investment, clarity, filled rosters and waitlists, sales pages that actually sell, ALL without sacrificing your authenticity. 

Who bet on themselves with sweaty palms and their stomach in their butthole [just like you]

Create an authentic + authoritative online fitness business YOUR WAY.

Build [or rebuild] your online fitness biz in six weeks without HESITATION & DOUBT

enroll now

pay in full

$1997

enroll now

$697/mo

codes do not apply

3 monthly payments

codes do not apply

FitsPRO Foundations program with 6 modules including 2-4 workbooks each, plus a video to guide you through each module with ease! ($1,997 value) Modules cover:

1️⃣ You, Your Brand, Your Client

2️⃣ Your Life Changing Offer

3️⃣ Your Expert Online Presence (social media module)

4️⃣ Time & Schedule Management (hello batching + essentialism)

5️⃣ Websites, Platforms & Branding (get what YOU need to start + run your biz YOUR WAY)

6️⃣ Automation & Systems (put it all together & streamline what we can)

Launch seamlessly with or w/o sales calls.

1.5 hr Launching 101 ($497 value)

Grounding tools for getting out of your own way.

Imposter Syndrome Antidote ($297 value)

You’ll also get access to 1 hour trainings from my ever-growing network of business professionals specializing in areas which I do not, including business legal, finances, branding and web design, and more.

THE KNOWLEDGE VAULT ($1994 value)

course bonuses:

THE KNOWLEDGE VAULT

free bonus

1 hour expert interviews

Paige Major: Branding Photographer & Strategist

Learn first hand from my personal brand photographer. Paige has over 12 years of experience as a business owner and specializes in elevating brands via their visual messaging. From your website, to social media to creating PDF's you'll learn how to create a brand that resonates with you and attracts your ideal client wether hiring a photographer or doing it all yourself.

Sam Vander Wielen: Law Attorney turned Entrepreneur

Learn the steps needed to set up your biz in a legally sound manner. From deciding to be a sole prop or LLC, to contracts vs. terms and conditions, to what you need to have on your website, emails, downloads and more, Sam breaks it all down in a simple, digestible way. I learned a ton from her, and you will too.

chloe elise: millennial money coach & expert

Learn ALL THINGS MONEY from the queen herself. Chloe is an expert in negotiating, gaining confidence around money, and advocates for her clients to optimize their finances instead of sacrificing the things they love. Money is a struggle for most humans, let alone BUSINESS OWNERS. Use these practical tactics to optimize your finances, plan for your future, and cultivate an empowering money mindset.

tatum brandt: Branding & web designer

Love my branding? We can all thank Tatum for that. She works specifically with health and fitness professionals in the online space (IT YOU). Tatum walks us through what matters when choosing brand colors, how to choose your website platform + how to set up a sales page that works for you. This is about so much more than a pretty brand. It's about standing out in a saturated industry and using strategy to do so.

legit results from 10 fitspros >>

testimonies

- LEANNA

“I made over 3k on my last launch using the tools Annie has given us. It’s definitely way more than my whopping $300 I made last round.”

- olivia

" I've used Annie's methods to transition completely online, no longer seeing face to face clients"

- kathryn

"I feel a lot more clear on my ICA and using social media in a more natural way to not just sell, but to truly connect with my audience."

- Kaye

“Since joining FitsPRO Foundations, I have better back end systems. I am more consistent on IG with better messaging. I figured out how to use Canva ;), but the biggest thing I took away from FitsPRO Foundations was action and momentum to take it.
I increased my prices for my 1:1 clients and booked 3 more of them. My 1:1 schedule is full.”  

- milton

“Before I joined FitsPRO, I needed to take this whole business thing seriously. My goal was to go from side hustle to full time. After taking FitsPRO, I'm programming more efficiently. So far, the biggest thing I gained from (ASIDE FROM THE SYSTEMS!) is confidence. I am more confident on instagram now, as well as my business process as a whole. Visualizing my client lifespan was HUGE for me.”  

- jessica w.

“Before FitsPRO Foudnations, I was unsure how to get clients without sales calls. I am okay with sales calls, but I wanted to imporve my website and learn how to write sales copy so I could get clients who were ready to buy and didn't need to have the call first. So far I'm only on module 2 of fitspro, but I feel that I'm super clear on my ideal client now, which is helping me be more intentional with my sales copy on my website. I also got my first client without a sale call already! So I am loving that!”

Pssst! Do you want to read a few more client success stories before you make a decision? 
Click here to binge some more. You’re welcome. 😉 

Create an authentic + authoritative online fitness business YOUR WAY.

Build [or rebuild] your online fitness biz in six weeks without HESITATION & DOUBT

Let's do this

enroll now

pay in full

$1997

enroll now

$697/mo

codes do not apply

3 monthly payments

codes do not apply

there's more

Bundle and Save

Get access to all the goods when you bundle with FitsPRO Foundations

Save $$$ when you bundle with FitsPRO

$397 value

Setting up your account and bio, and grid for success, defining your ideal client, and getting them on your list.

Module 1

1 hour photo editing tutorial in three different apps + workbook for you to brand your IG. Attract your ideal client + create a recognizable brand.

Module 2

How to START owning your stories + my 8 Step Process for closing sales in IG stories.

Module 5

Engagement tactics, metrics and weekly checklist + schedule for growing your instagram following + engagement. Show up just enough to be the expert + be sane.

Module 3

photo editing & guide

ig stories that connect + sell

engagement + weekly schedule

ig basics for fitspros

Your abundant approach to instagram, defining what it looks like to: have realistic expectations, commit, nurture your people and show up as a servant + expert on instagram.

introduction

expectations + mindset

Create purpose driven content that attracts your ideal client + keeps them coming back. Includes content copy & canva templates.

Module 4

IG Content creation Rule Book

Modules

instagram 101

okay, I def need this in muh life

Cultivate an abundant mindset around instagram. You're in control, and this can be fun.

Create a profile that is clear, concise and get's people to clink your link!

Build a cohesive feed that grab's people's attention + get's them to hit that follow button.

Learn my method for making tens of thousands through instagram stories alone (you can too).

Learn how to increase engagement and reach through my checklist.

Build consistency & flow by following my weekly instagram schedule. No mindless scrolling, just strategy.

Learn which metrics matter and which one's don't + how to encourage their growth. (hint: followers and likes are at the bottom).

the ig 101 process to sucCess

Get Fitspro Foundations + Instagram 101

$2,394 value

+ knowledge vault for free

instagram 101 bundle

bundle me

Save $200

$2194

CODES DO NOT APPLY

bundle me monthly

$764/mo

codes do not apply

3 monthly payments

Slide into my DM's

enroll now

are you in?!

results

common

Going fully online, return on investment, clarity, filled rosters and waitlists, sales pages that actually sell, ALL without sacrificing your authenticity. 

Let's do this

enroll now

pay in full

$1997

enroll now

$697/mo

codes do not apply

3 monthly payments

codes do not apply

// FitsPRO Foundations Terms of Use //

Frequently Asked Questions

How does the course work? What will I learn?

In six weeks we will lay the foundation of your biz by tackling your ideal client, defining you and your brand values, your life changing offer, your pricing and goals, your expert online presence. You'll become a master of your schedule and prioritizing, get what you REALLY to run your biz all set up, and make your automation map for your offer + more. All of that through a few videos and over 20 easy to use workbooks. 

Can I take this course while working full time?

Yes. Will it be easy? No. But you've got to hustle in the beginning. You'll have to build your biz SOMEHOW, at some point right? The time will NEVER be perfect. So if you want it, make it happen.

Can I make payments?

Payment plans are always changing. See payment options for current offer.

Is this group coaching or 1:1?

This is a "self guided course" but there will be calls in the facebook group for internet face to internet face contact. You also have video trainings from me for each workbook inside the course. :)

Will I make back my investment?

This is all based on implementation. I don't promise 10k months in 90 days. That's not what FitsPRO Foundations is about. But read the reviews boo. Common results include selling out 1:1 coaching rosters, putting people on waitlists and making back the investment within a few months.

How long is the course? Is there a deadline or time constraint?

You gain access to a new module each week for six weeks. But you can take as long as you like (as long as the course still exists). I've had people finish in six weeks, and people who are still active from the first round. You do YOU. You cannot move ahead however until you're granted access to the next module.

Is there a focus on building your biz on instagram or social media?

You'll have an entire module dedicated to this. Creating content, market research and what type of content you need to create to attract your ICA + make the sale down the road. You can also bundle my Instagram 101 Course for even more IG specificity.

// FitsPRO Foundations Terms of Use //

ooops, just looking for instagram 101?

ooops, just looking for instagram 101?