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May 20, 2021

How To Decide On Pricing For Online Coaches

Determining your pricing can be a paralyzing task when developing your offers as an online coach.

Sheila charges $149, maybe I’ll do that.

I don’t have experience…so maybe $99?

In FitsPRO Foundations, we cover pricing in my perfect pricing guide, and that is where we consider the following questions (in depth):

▪️Where you want to sit in the Market?

Answering this question requires you to do some market research – what is the going rate for a similar service? Once you find that, ask yourself, where do you want to sit in relation to that price point?

▪️How much you want to make

There is no right or wrong answer, this is simply up to you.

▪️The value of your actual offer

Value is multifaceted – the combination of the value to your potential client, your time, the result and the deliverables (how many touch points are there? Live calls? Workbooks? What’s the big takeaway?)

We look at these because: If you want to make 3k per month, yet you’re charging $99/month…you’d need how many clients? Is your program model + audience set up for that?


How can you ADD needed value to hit the price point ($3k months) you’d like to meet? If you’re wildly undercharging, then we just increase price (different methods to do this).

Swipe to see how this has worked for zee fitsPROs upping price/making more.

What is, or was, your biggest issue with pricing?

If you’re here for the business side of things, then go ahead and join my free on demand workshop, Your Biz | Your Way – 3 steps to build a profitable online health and fitness biz.

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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.

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