without a large following or butt selfies

build a profitable + authentic brand on the gram


purchase now

Build a Profitable + Authentic Brand on the Gram

without a large following or butt selfies

purchase now

is perfect for

instagram 101

Entrepreneurs looking to use instagram strategically - in an authoritative + authentic manner to build their brand and income through the platform.

Let me guess

you love instagram, but generally feel like this when you have to create content or show up in your stories on a consistent basis...


but you want to feel like

If I am right, this likely rings true with you too.

Feel like instagram is a waste of time [even though you know it's not].

Are overwhelmed with content creation so you lack consistency and confidence in your feed.

Feel like you’re talking to crickets, so you hold back with posting and showing up in your stories.

Are paralyzed by perfectionism - wanting photos to look perfect but not knowing how to achieve it.

Low key have a fear of rejection or judgement when it comes to SELLING your services online.

Feel like people make it look so easy, and you're like WTF? That's discouraging, but I know I can do it!

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def feel this way

if you're not sure, this might solidify it...

trust me

you do not need a large following or exploitation of your body to build a successful business using instagram.
and the algorithm won't ruin your life.

what's inside?

Setting up your account and bio, and grid for success, defining your ideal client, and getting them on your list.

Module 1

1 hour photo editing tutorial in three different apps + workbook for you to brand your IG. Attract your ideal client + create a recognizable brand.

Module 2

How to START owning your stories + my 8 Step Process for closing sales in IG stories.

Module 5

Engagement tactics, metrics and weekly checklist + schedule for growing your instagram following + engagement. Show up just enough to be the expert + be sane.

Module 3

photo editing & guide

ig stories that connect + sell

engagement + weekly schedule

ig basics for fitspros

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Your abundant approach to instagram, defining what it looks like to: have realistic expectations, commit, nurture your people and show up as a servant + expert on instagram.


expectations + mindset

Create purpose driven content that attracts your ideal client + keeps them coming back. Includes content copy & canva templates.

Module 4

IG Content creation Rule Book


instagram 101

let's do this

What you can expect if you implement IG 101:

* How to approach Instagram with an abundance mindset.

* Set the stage for how you want to show up on the platform for yourself + your people.

* Feel less stress around instagram because you are clear on your purpose.

* Feel less attachment between your success and performance on the platform.

* Have a clear bio that attracts your ideal client + raises you up as an expert in the field.

* Create a cohesive feed that is visually appealing to your ideal client.

* Developing your brand "look" -  making your brand professional + recognizable.

* Identify your ideal client and what they need from YOU.

* Create content in categories that speak directly to your ideal client.

* Know what nurturing your audience actually looks like.

* Get clear on what sets you apart so you don't have to worry about competition.

* Know how to look at metrics, what metrics matter, and how to drive up engagement where you want It.

* IG story basics + how to sell via your stories.

* What showing up consistently on instagram looks like FOR YOU, your success, but also your sanity.

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Intro to IG 101
An Abundant Approach to Instagram

your mindset screws you more than the algorithm ever could...

we take a deep dive into abundance, commitment, expectations, servant based ig, loving the data, nurturing your audience and showing up as fully yourself.

Instagram Basics for FitsPROs

we'll follow a step by step process to get your account set up for success.

set up your account, profile, bio, messaging, your link, your top nine photos and what they should always include.

Photo Editing Guide and 1 hr Tutorial

we go beyond a "pretty/cohesive" feed.

Learn what it takes to have an instagram feed that gets your ideal client to stick around, interact and hit that follow button. make your brand recognizable

IG Content Creation

Create purpose driven content that attracts your ideal client + keeps them coming back

define your post categories (emotional + tactical), what your content does, and types of content that fit your client's needs.

Content Creation Rule Book, Content Types, 50 Caption Ideas, Story & Feed Post Templates, & More

Instagram Stories that Connect + Sell

You cannot go from zero to hero in your stories and expect people to purchase from you, let alone trust you.

Learn what you should be posting in your stories on the regular + my eight step process to selling in your stories [that has made me tens of thousands from ig alone]

Metrics That Matter + Weekly Engagement & Checklist

leave your likes behind and focus on what actually matters to your brand.

Learn what metrics to pay attention to & drive traffic to + how to increase engagement overnight. track it all with your weekly engagement checklist.

Cultivate an abundant mindset around instagram. You're in control, and this can be fun.

Create a profile that is clear, concise and get's people to clink your link!

Build a cohesive feed that grab's people's attention + get's them to hit that follow button.

Learn my method for making tens of thousands through instagram stories alone.

Learn how to increase engagement and reach through my checklist.

Build consistency & flow by following my weekly instagram schedule. No mindless scrolling, just strategy.

Learn which metrics matter and which one's don't + how to encourage their growth. (hint: followers and likes are at the bottom).

okay, I def need this in my life

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the ig 101 process to sucCess

kind words from 12 ig 101 buyers >>


- yvvy

The IG 101 was the first ever course that I came across that wasn’t just about “how do I get likes” but more about how do I show up as my authentic self and grow my business. It’s so well rounded and gets you to focus on what’s more important about your brand than just building a following. 
Annie has put so much thought and detail in this course. 
I love how it has evolved over the last year as well.
Would I recommend this course? Hell yeah, without a doubt!
It’s a 5/5 star 🌟 from me.

- leah

In her IG101 course, Annie’s got the tips and tricks you’d expect, but where she really delivers is the conversation she’s been able to create with her workbooks. It feels like you’re sitting down with a friend and talking through your ideas until you’ve narrowed down your core values, your Ideal Client, your offers, and your voice. I’m in the middle of a website revamp, and can’t wait use what I’ve learned to relaunch my business IG account.

- sam part 1

When I signed up with IG 101 I had 700 followers with average 18-22 likes/photo and close to no shares or saves. After moving through the course and implementing all the key factors over weeks (now into months) my following has been cleared to who is following my business for what I have to offer. 

I had a $0 profit without a clear vision of where I wanted to go or who I wanted to help when I began and after the course (in combination with FitsPRO and weeks to months of implementation) I’ve been able to earn enough to pay our mortgage on our home.

- sam part 2

My greatest take away from IG 101 was the shift of focus from likes to actual engagement; from speaking to the masses to speaking to my ideal client. I’ve been able to craft and project a future with my business and see it unfolding before me.

Highly recommend if you’re feeling lost or unsure of how you’re running your business Instagram.

- casey

I can sell on Instagram WITHOUT TAKING CALLS 🙌🏻 This course was so good at helping me understand and level up my Instagram presence. Favorite part hands down though was the step by step instructions for photo editing and a cohesive feed. Not tech savvy, but I can totally follow along.

- emmy

Annie’s IG 101 course helped me in immeasurable ways. Not only in tangible ways like growing a larger following of humans who actually fully get me or how to create a cohesive feed or how to utilize your insights, but in not so tangible ways like a shift in your mindset. Before taking IG 101, I felt like it would be impossible to stand out in this vast Instagram world, but after I have a renewed sense of purpose and I know exactly what I’m bringing to the table. Take IG 101 if you know you’ve got something great to offer but you’re overwhelmed and unsure of how or where to start!

- shelby

IG 101 was more professional and delivered more than I expected even after following Annie for many months. I knew some of the info prior, but the biggest piece was putting it all together. Knowing I needed to know my ICA and translating that to my content all of a sudden clicked! Loved it so much I completed it in less than 24 hours 😂🤘🏼And I now have content for DAYS just waiting to be put out there!

- carleeh

As a long time IG account, blogger, and influencer I have been pretty up to date with the trends and ins and outs of this platform, so I thought. I learned so much from Annie's Instagram 101, she doesn't hold back! I see how to do things in a different light now- through the lens of business, ideal client, and audience. So thankful for this IG 101 program, actually every thing she offers is value on value and builds on each other.

- Kathryn

The photo editing walk through really made me notice the differences in color schemes which had given me a more discerning eye for my own feed...

And having guidance for what to post and how to sell in stories is HUGE. It made me realize that even what I think is boring or dull or shit no one cares about is probably still worth posting. Even the stuff that’s less relevant to my business but still relatable in life (like my floor cleaning solution 😂) sparks conversations and connection, which is ultimately super important.

- cait

My favorite part of Instagram 101 is the fact that instead of being taught how to work inside of someone else’s system, I was taught how to create MY OWN system.

Annie actually teaches you how to make Instagram work for YOU. It isn’t a formula to follow, but rather an amazing resource of tools and systems that have been proven to work - but ultimately you get to decide what you want for your business.

Annie’s also come up with incredible resources inside the course that are extremely helpful and actually useful.

- mira

IG101 made me actually enjoy and understand Instagram. For a long time I would just post whatever was top of mind without thinking about my ideal client, what they need, how to speak to them and WHY. I ended up feeling kind of resentful of the platform and posting in general.

Implementing the information from IG101 has helped me build a strategy, voice, and message on Instagram. I'm still a work in progress, but the simplicity and action-ability (yay made up words) of the course has brought me clarity in this space. Stoked to Instagram. IG 101 is the bomb. ✌️ Do it.

- amber

Instagram 101 is blue print for success. Annie teaches you photo editing and content creation tactics to create a aesthetically pleasing and cohesive feed. You learn how to use ig stories to create real connection and sell. It is overflowing with knowledge and practical action steps to grow your community and/or business in a organic matter while maintaining your values and integrity.

instagram 101

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plus get a full proof system for editing your photos, posting & interacting with your audience.

Create content that connects to your ideal client, and stories that expedite know, like, and trust.

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apply code at check out

all inside IG 101

Hi, hello. It me.
I was you.

I am not your average fitspo, and I don't think you are either. I am the fitsPRO, a professional strength coach meets entrepreneur. After changing course from college strength and performance coach to personal training, I found my calling in the online world of health and fitness. Education and authenticity are at the center of Annie Miller Concepts [two things I saw a shortage of in the online space]. I built my business largely through instagram [my most beloved social media platform]. Using tactics I teach here, I've taken my online training business from 2k to 5k to 10k months in less than one year (2018-2019) through 1:1, Built By Annie and supporting offers.

So, here I am, passing those tactics and strategies to YOU. I don't think there is ONE WAY to success, ONE WAY to do fitness, or ONE WAY to run a business. My aim is to share my four years of fitsPRO experience [good and bad] so that you can expedite your business starting or growing process.

[the OG FitsPRO]

the name's Annie

Frequently Asked Questions

Do I have to be in the fitness industry?

Nerp. So everything I create is with the fitsPRO's in mind, but this is really a course that can be applied to ANYONE who is looking to build a brand on instagram.

Can I expect to make money from this course?

If you apply EVERYTHING and have an OFFER that is irresistible to your ideal client, hell yeah glen coco. You will 100% increase engagement, clarity, direction, focus, joy, confidence, impact, and income via the gram.

is this a guided course?

You're on your own boo. You get it all at once, and you can move and apply at your own pace. BUT I do take you through a 37 minute video of the course :)

How long do I have access to the course?

FOR-EV-VER (did you read that like the Sandlot? Because you should have). You have access as long as the course exists my friend.

What if I haven't even started on Instagram yet?

Perf. This will be your guide to expedite your growth, clarity and income. Go you. This course does not require any level of prior success or status.