When starting a solo online business, there is so much to think about. Your brain is being pulled in one million directions, and branding is likely one of those. You want your brand to look clean, presentable, and professional. So, do you pay for a brand package out the gate? Is that the best place to spend your money (or go into debt)?
All. Valid. Questions.
Can I be frank?
Idk who needs to here this besides you, but…I NEED YOU TO SPEND MORE TIME THINKING ABOUT, DEVELOPING, AND UP LEVELING YOUR VALUE RATHER THAN WORRYING ABOUT YOUR COLORS, DESIGN, LOGO etc.
Yea, I know – Rich coming from someone who’s soul aches when her IG grid is messed up. But listen to me now. Pretty, aesthetic, fancy pants is only valuable when the content itself is valuable. You can have the prettiest program, IG graphic, or email header. But if you aren’t CLEAR – If the value isn’t CLEAR, or the content is not relatable, or it doesn’t land with your audience. Then pretty is just pretty, it’s NOT valuable.
I give a lot of shits about aesthetics and design. Always have. I enjoy it. And it matters to me. But it’s the cherry on top. Not the whole cake. Your VALUE. Your CONSISTENCY (aka dependability as a brand). That’s the cake.
Your cohesive feed, fancy graphics, intricate website. That’s how we dress ‘er up. That’s how we enhance client experience. But it’s nothing without value when you’re attempting to build a profitable online health and wellness brand.
Care. Take pride in your content and programs. FROM DAY ONE. But don’t let the “pretty” keep you from providing VALUE. Give me a 👊🏼 if you heard me.
1. Keep it simple. White space and clean text goes A LONG WAY.
2. Use my link to get templates from the Queen who did all my branding @brandtcreative.co
If you don’t know where to start, or you’re struggling building the biz you see in your head, then go right ahead and sign up for my free workshop: Your biz, your way – 3 steps to build a profitable online health and fitness business.
And while you’re on the site, snag all the free resources – you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.
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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.
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