health & fitness but w/ authority + authenticity
Run your online coaching from a state of clarity & joy
I inspire women to learn as they train + enjoy their time in the gym without asking them to figure it all out for themselves.
I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, get stronger, and love the process.
hey you!
the full story »
I'm Annie
I give you offers for the coaches who want a no fluff approach to the online health & fitness industry
what do you say?
We take tried and proven methods, break them down, and teach you to take those and apply them how you see fit for a given client or templated program (online or in person).
It's not secret. It's not new. It’s the basics, applied super freaking well. You’ll be able to take the knowledge you gain inside the course and apply it to your very own repeatable 3-12 month training program. In fact you’ll need to turn said program into me in order to receive your certification.
Pure Programming
learn more
13 week course & certification
In 90 minutes (30 minutes buffer + 60 minutes) we take you from idea overwhelm and lack of direction to clarity with an immediate action plan. Because sometimes you just need to talk it out and ask a real human instead of watching 1,000 hours of youtube "how to" videos and listening to every biz podcast on the market.
biz talk power hour
learn more
5 intensive spots open quarterly
We give your instagram a complete make-over. From setting up your account, to creating a cohesive + engaging feed, to connecting and selling in your stories. If you feel out of the loop and lost with instagram, then you have come to the right place. Implementation is key, but you have ALL the tools you need to build an authentic + authoritative fitsPRO brand on the gram inside Instagram 101.
Instagram 101
learn more
one time purchase
Build [or rebuild] your online health and fitness biz without selling your soul to the belfie (butt selfie) gods. FitsPRO provides a path and CLARITY - Specific tasks to focus on in those early years of entrepreneurship. Lay a solid foundation from your brand values to ideal client, the perfect offer, to building your site and automating EVERYTHING possible. No more analysis paralysis. Only clarity & action for the long haul. It ain't easy, but a plan can make it easier.
fitspro foundations
learn more
6 week online biz course
I am your coach, in every facet of the word. We are in this for MASSIVE action + growth in your life & biz. Straight up, this is not cheap. Because I am going to share ALL THE GOODS with you. Every road map, piece of my business and coaching experience, resources and my support is available to YOU. I believe you're the only you, and your authority + authenticity is needed in this industry. You already believe that. You don't need another course. You need expert eyes on YOUR BIZ to reach the next level.
biz mentorship
learn more
1:1 biz coaching
free workshop
Your Biz | Your Way
3 Steps to Build Your Profitable Online Health & Fitness Biz
learn more
join my
Discover your ideal client for FREE
Get crystal clear on who you are talking to with this Ideal Client Avatar Creator. Download and fill in this PDF so you can start living inside your dream client's brain and speaking directly to her soul.
Grab a glass of wine, or a cup of fresh coffee, turn off notifications and get to work.