A strength coach + entrepreneur + solo podcast host + wife & mum + enneagram 8w9 + adventurous introvert who loves creating options, drinking scotch, manicured nails and dinos.
I'm Annie
now take a walk with me down the path that brought us here.
A strength coach navigating the space that is entrepreneurship. After graduating with my degree in Exercise and Sport science in 2013, becoming a certified strength and conditioning specialist, changing course from college strength and performance coach to personal training, I found my calling in the online world of health and fitness. The gram is my favorite platform for fitness and entrepreneurship, and is where you’ll find me most of the time.
I am not your average fitspo
I prefer to call myself a fitsPRO
I sat in Thatcher’s coffee shop. While studying for the CSCS exam, I contemplated what I would end up doing with this certification. College strength was off the table, and I wasn’t willing to work for anyone else. So, I impulsively applied for and purchased a biz license for Fitdesignbyannie “Fitness Training & Program Design.” Seven years and a lot of messy action later, you see the multifaceted business that is, Annie Miller Concepts (name change 2018).
"Fitdesignbyannie" was born
The simple desire to do things my way & that's exactly what I want for you too.
2015
I did it without butt selfies...
After filling my 1:1 roster from 2015-2017 and launching Built By Annie, other coaches flooded my DM's.
There was demand for help -
Demand for a business coach that wasn't a scam for cookie cutter, sales calls, one way approach.
Demand for how to build an online health and fitness business without selling your cheeks (if that's not your thing).
Thus, finally in 2019 after establishing dependable $10k months and scaling my fitness coaching, I created my signature business course, FitsPRO Foundations.
2019
I put on my business coaching hat
I dreamt up a program design course in 2018 when my husband I were traveling the world full time. But I knew I wouldn't have the capacity to build and execute it properly until later down the road.
It took three years, but in 2022, I finally became a part of the solution I needed so badly in my early years of coaching.
A course that I WANTED to take + applied to my NSCA CEU needs. It was either, make the course AND get it accredited, or don't make it all.
Pure PROgramming - Long term periodization and program design for strength and hypertrophy is now approved for CEU's through NSCA, NASM, AFAA, ISSA, ACE and ACSM.
FitsPRO Foundations (business course) is also accredited. View sales page for details.
2022
i became a part of the continuing education solution
The women behind the scenes
I don't run this show alone
If you email me, download a freebie, inquire, or join one of my courses or programs, you're almost guaranteed to meet my right hand woman, client relations manager and head BBA coach, Maddy. She's a fellow barbell lover, travel and live music enthusiast, and is happiest near the water. You can find her on IG @madelinemihaly where she's often sharing daily fashion + style, movement and her giant dog, Arlo
Madeline
aka Maddy
chiEf right hand woman
From brand photography and videography (the photos and video you see on this site) to B-roll to youtube producing and editing, Paige is the woman behind the lens. She makes you look like a pro on camera (as you can hopefully tell).
Paige
of Paige Major Creative
Annie Miller Concepts
because it all matters for fulfilling your potential
fitness | business | life
I empower women to learn as they train + enjoy their lifts again without being asked to figure it out for themselves.
on the fitness side
I give online health and fitness professionals the tools & clarity they need to build sustainable businesses without butt selfies or sales calls.
on the biz side
That takes place via free content &
FitsPRO Foundations | Scale Strong | Instagram 101 | Pure PROgramming
That takes place via free content &
Built By Annie | Movement 101 | Big Lift Audit | Pull Up Guide
&
education + authenticity
at the center of it all
Education and authenticity are at the center of Annie Miller Concepts [two things I saw a shortage of in the online space]. I don't think there is ONE WAY to success, ONE WAY to do fitness, or ONE WAY to run a business. So, for the last seven years I’ve sought to share the power of knowledge and taking action in the weight room, in business, and life.
hear me now
When I am not droppin’ educated gains over on instagram, the FitsPRO Podcast, or youtube you can find me juggling mom life, wearing large headphones with no music, earplugs in, introverting so hard, and getting my lift in (because mama NEEDS it).
Before buying our land, building our home and makin' two surprise babies 13 months apart, we traveled full time.
In 2018 we took off for 367 days of traveling the world. Loved it so much we did it again in jan 2020 - but the 'rona sent us home early. All of the action was captured over on instagram (@meanderingmillers) and my blog (here)
all while running the biz
Homebody turned world traveler, turned home builder & mum
give me these,
I am pretty simple woman. but I like things, the way I like things.
quality time
and you win
bath
time
scotch
time
voice memo time
writing
time
moving
time
When people ask what I do, I don't know what to say...
It's giving "I'm a bitch, I'm a lover, I'm a child, I'm a mother, I'm a sinner, I'm a saint. I do not feel ashamed." You know? [Bitch by Meredith Brooks]
I dislike most titles I have, and hesitate in telling people what I do. "Trainer, business coach, influencer, blogger, etc" I do not like being confined to someone's idea of what these are. I do these things, in large part, to do them differently than I've seen them done.
i'm on youtube
but not a youtuber
I have a podcast
But i'm a solo host
I have a blog
But i'm not a blogger
creator & educator
wife & mum
I am the breadwinner in our marriage and never really thought I'd be a mum but HERE WE ARE. You won't see the mini millers, because #boundaries. But they're the best. And my business now serves as a primary way to spend time with THEM. How. Fucking. Cool.
I enjoy creating in an educational manner. It's my gift and the goal is always to be the most helpful brand in online health, fitness and business. Creating content, writing, the process of making courses & resources. It's at the heart of what I do (for you).
At the end of they day I'm a
I made some free stuff for ya.
speaking of creations...
free flexy gains
3 Day Mobility + Core
free download
free biz gains
Ideal Client Avatar Creator
free download
level up
for free
how about you
view all free resources
The FitsPRO Podcast
keep going
you made it this far
Binge the blog
listen
read
watch
Youtube Channel
If you're going to be here awhile, then I say we go a little deeper. There is plenty more to explore. So, take your pick from my passions.