A strength coach + entrepreneur + solo podcast host + wife & mum + enneagram 8w9 + adventurous introvert who loves dinosaurs and scotch.


I'm Annie

now take a walk with me down the path that brought us here.

But first...

I sat in Thatcher’s coffee shop. While studying for the CSCS exam, I contemplated what I would end up doing with this certification. College strength was off the table, and I wasn’t willing to work for anyone else. So, I impulsively applied for and purchased a biz license for Fitdesignbyannie “Fitness Training & Program Design.” Seven years and a lot of messy action later, you see the half a million dollar business that is, Annie Miller Concepts (name change 2018).

In 2015 Fitdesignbyannie was born

The simple desire to do things my way.

allow me to teach you to do the same

I prefer to call myself a fitsPRO

- a strength coach navigating the space that is entrepreneurship. After graduating with my degree in Exercise and Sport science in 2013, becoming a certified strength and conditioning specialist, changing course from college strength and performance coach to personal training, I found my calling in the online world of health and fitness. The gram is my favorite platform for fitness and entrepreneurship, and is where you’ll find me most of the time.

I am not your average fitspo


Around these parts...

we do BOTH

I empower women to learn as they train + enjoy their lifts again without being asked to figure it out for themselves.

on the fitness side

I give online health and fitness professionals the tools & clarity they need to build sustainable businesses without butt selfies or sales calls.

on the biz side

That takes place via free content &
FitsPRO Foundations
Instagram 101
Pure PROgramming


Education and authenticity are at the center of Annie Miller Concepts [two things I saw a shortage of in the online space]. I don't think there is ONE WAY to success, ONE WAY to do fitness, or ONE WAY to run a business. So, for the last seven years I’ve sought to share the power of knowledge and taking action in the weight room, in business, and life.

education + authenticity

at the core of it all

hear me now

When I am not droppin’ educated gains over on instagram or the FitsPRO Podcast, you can find me at laptop, wearing large headphones with no music playing, introverting so hard in the bath tub, or reminiscing on world travels. Yep, in 2018 we took off for 367 days of traveling the world. Loved it so much we did it again in jan 2020 - but the 'rona sent us home early. three years later we built a house on 5 acres and are now a party of three. All of the action was captured over on instagram (@meanderingmillers)

a day in the life

homebody turned world traveler, turned home builder & mum

give me these,

I am pretty simple woman. but I like things, the way I like things.

quality time

and you win






preferably Ardbeg

or coffee & cream with reddiwip

barbell or bust

reflection + planning for life

First and foremost, I am me. & I'm the only me. This multi-six figure biz is ran by a human. It me. Human first, always.


when people ask what I do, I don't know what to say...




wife & mum

Fun fact: I am the breadwinner in our marriage and never really thought I'd be a mum but HERE WE ARE. You won't see my seedling, because #boundaries. But he's the cutest.

I didn't believe this for the first 3.5 years of my business. Once I did, I started acting like it. The brand you see now, followed.

I find that I enjoy creating the most of anything I do in my business. Creating content, writing, the process of making courses & resources. It's at the heart of what I do.

Whether in the gym, or life, or business, I will forever and always share knowledge and find great joy in doing so. Making daunting things doable is my gig.

i dislike most titles I have, and hesitate in telling people what I do - whether traveling the world, or home. "Trainer, business coach, influencer, blogger, etc" I do not like being confined to someone's idea of what these are. I do these things, in large part, to do them differently than I've seen them done.

take your pick

I made some free stuff for ya.

speaking of creations...

free flexy gains

3 Day Mobility + Core

free download

free biz gains

Ideal Client Avatar Creator

free download

level up

for free

how about you

view all free resources

The FitsPRO Podcast

keep going

you made it this far

Binge the blog




My services

If you're going to be here awhile, then I say we go a little deeper. There is plenty more to explore. So, take your pick from my passions.

Start Here

tell me more

let's do more

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