How Instagram Reels Broke my Growth Plateau

Growth CAN be more difficult with the present day algorithm. Growth depends on EXPOSURE. “Viral” content leads to greater exposure (getting in front of new eyeballs + a larger percentage of your following). Instagram Reels can be (and have been) a fantastic way to do drive EXPOSURE (this is one metric, and the only metric I am talking about).

Posting twice per day has been another way to do this. If I was only seeking engagement from my current following, none of this would be necessary. But I was playing with GROWTH. Check the data via swiping. You’ll see. Following isn’t everything but you DO need an audience SOMEWHERE if you’re building an online biz. Who is buying from you if you’ve yet to build a loyal lead pool?

Swipe for my follower growth post: Reels and 2 week daily double IG posting. 

Make sense? Makes sense. Whether you love or hate Instagram Reels, I think it’s worth giving them a shot. After-all, they’ve been around, and a major feature of IG for over a year now (at the time of this post.

Yes, there are humans who have found success without short form video content or using Instagram Reels. But if you’re lacking growth, and out of options for gaining exposure…Reels are calling your name.

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