How did me drinking and posting a latte everyday in my Instagram stories lead to sales in my online health and fitness business? Fair question.
Back story (necessary) – Nathanael (the hubs) and I traveled the world from May 2018 to May 2019 (367 days to be exact). I’d order a latte almost every day, and document it in my IG stories. A few months in, I created a hashtag: #LOTD (Latte of The Day – a play on Lord of The Ring).
When I joined a mastermind, the host even sent $5 with a note telling me to enjoy my Latte of The Day (#LOTD). I receive DM’s from people sharing their lattes with me. New clients mention it in their applications, and emails. You see it referenced in my sales copy.
It’s a recognizable, relatable piece of my life and business that has absolutely NOTHING to do with my area of expertise. But it makes me money because it builds like-ability, and know-ability. It’s a form of marketing.
I’m in your head when you see brands I love, travel sites, big hair and messy buns, thick headbands, dinosaurs, and lattes. Pieces of my life, my humanness, my uniqueness, keep me in your mind. It’s not creepy – totally. It’s part of building a personal brand. If you’re the face of your business, your humanness could be the missing key within your sales strategy.
My lattes lead to a sense sense of trust and knowing – relatability. And that leads to sales. Leverage parts of your “boring” life. They’re relatable. They create a sense of consistency for your audience. They know what to expect from you. And that builds trust. Trust leads to people believing you’ll do what you say. And that leads to people filling in their credit card number for your help
Make sense? Makes sense. What can you or have you leveraged to make your brand more human? More relatable?! Leveraging lattes since 2018.
If you’re here for the business side of things, then go ahead and join my free on demand workshop, Your Biz | Your Way – 3 steps to build a profitable online health and fitness biz
And while you’re on the site, snag all the free resources – you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.
I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.
You love my style, trust my reviews, and want more Annie Miller Concepts vibes in your life? Shop my favorite brands. You get awesome products and yours truly gets a little kick-back.