The FitsPRO Podcast is on the bottom of the food chain when talking financials and revenue in my business. When I need space in life or biz, I know what I can cut off without affecting the essentials. This is a VERY freeing experience.
So, what happened in the first month of 2021 with the 8 hours I cleared up via not podcasting?
That’s what today’s post is all about.
I did (and am doing) some pretty foundational work in my biz.
You’ll find, in life or in business, that we have phases of transformation. It’s like shedding a layer of skin. And I very much so feel this in my current stage of business. It sounds so…idk, woo woo. But I was and am in a stage of “becoming.”
And that requires space, intention and time.
I discovered my theme of ‘detach’ for 2021.
We launched FitsPRO Foundations as an evergreen course – meaning it is always open, no live launch open and close. And launched my brand new FREE on demand webinar: Your Biz Your Way: 3 Steps to Build a Profitable Online Health & Fitness Business.
January was just a taste of the social media strategy I would like to implement in all of 2021. Which is a much more “web” like approach.
We discussed this in a previous episode of FitsPRO. But the idea is: I will be taking one piece of content and making sure it gets to several different platforms so that I am not solely dependent on Instagram.
Via Google analytics, 88% of my website traffic comes from Pinterest. Not Instagram.
I was also able to get back in the gym consistently (garage gym win), fill all my 1:1 biz spots and prep for the coming BBA Launch on Feb 9th.
All in all, 2021 is a year that requires me to turn inward and level up in a lot of different areas in order to do what I want to do and feel called to do in life and through my business.
I’m very excited and straight up nervous for what comes out of 2021. Make sure to stay tuned to hear what I hope we will achieved a year from now. It was VERY scary to say publicly.
If you’re here for the business side of things, then go ahead and join my free on demand workshop, Your Biz | Your Way – 3 steps to build a profitable online health and fitness business
And while you’re on the site, snag all the free resources – you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.
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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.
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