Today I take you nosey Nancy’s behind the scenes a bit of my six to eight week break from Instagram. I know that some people think it’s silly when you announce that you are leaving Instagram. Because it can give off the vibe that you think you’re fucking special. Or that anyone cares. But I think of it from the sense of being a business. I show up consistently on social media, and thousands of people take in my content on a daily basis. And they have chosen to do that. So I just think it’s considerate to let them know as well as anyone knew who comes to my profile, that I will be back in X amount of time. So it just sets the expectation, it doesn’t leave people wondering.
I shared briefly on Instagram why I was taking a break. But today I want to give a bit more of the way, as well as my plans, moving forward, and how I am using the time. Because we are in the thick of it.
My time is limited. More than ever. Essentialism is demanded at the highest level.
Actual projects behind the scenes:
YouTube – Paige just left after staying at my house for a week and shooting 16 weeks of content for YouTube. The way I want to position myself on the tube requires a lot of work and research on my end. Which takes time. As I said, something I don’t have.
Website – I can’t reveal much about this now. But it’s in line with my goals on YouTube – aka the positioning and overall brand that is my business. Once this project is finished, I’ll do a whole breakdown. So, stay tuned.
Let us discuss “being lukewarm” and how it’s the literal worst place to be on the gram.
I do not want this to be misunderstood. Because I do think that success specifically on Instagram requires continuing to show up, and learning to post, regardless of how you feel. It’s a skill, and it needs to be built. We do not build businesses on feelings.
And the people that you look up to most have showed up day after day for literally years without stopping. So let’s make that clear before we dive into this next point.
I was just having a conversation the other day with a 1:1 business client about how having content prepared allows her to waste less time on the app and to remove feelings all together from the app. The content is made, she posted. She respond to comments if there are any, and she posts and her stories on a daily basis, because that part is easy. But when content is not prepped, get the pressure is still there to get a post out, that is where the mindfck begins.
For me, this very situation coincided with two large decisions that I needed to make in my business. And the idea of having to create content for Instagram in comparison, to making these two decisions, investments, and moving forward with them just seemed so ridiculous. If I had content prepared, it would’ve been a different story. But I had run out of prepped content. Back to Essentialism. Was it more important to take however many hours, and days to create content, and write captions, and muster, that creative energy, or two pursue what I believe to be the foundation for my next level of business? It was quite a no-brainer for me.
So if you are in that lukewarm feeling, or you find yourself in the cycle of not having content prepared while also, feeling the pressure to post, I encourage you to do one of two things, or both.
Batch content, and get it on the calendar so that you know when you have only a week left of content, you need to create more.
Be committed to throwing up a post no matter what it is. Re-post something old, or throw up a photo and asking. Engaging question. Keep it as simple as possible and organic to the app. Some people call this a trash post. I call it continuing to show up when other people don’t. Take your pick.
This is not to say that you can’t take six to eight week break whenever you need it, but that my perspective is that you earn certain things with time in your business. If you set yourself up to where you can be off of Instagram, or email, or something else for an extended period of time, that is awesome and I commend you. But no your season. That is all I’m saying.
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