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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.

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The name's Annie & you're reading my thoughts. Let's get acquainted. 

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Today’s episode can be applied to any platform where you provide content to an audience. That means podcasting, email, YouTube, instagram or elsewhere. I’ve been talking a lot lately about building trust with your audience because trust is the #1 thing we need as businesses in order for people to PAY YOU. And most online […]

November 7, 2023

228 | 3 Strategies to Position Yourself as a Trusted Coach Online with Annie Miller

You know the kind of testimony you read – either as a consumer or as the recipient – that just makes you go YES! That’s exactly what I wanted to hear! (the power of social proof!) This can be the norm for your business if you help your clients out. YES, the way in which […]

October 24, 2023

226 | Using Social Proof to Boost Credibility and Sales with Annie Miller

Most professionals that I work with in the online space for the face of their brand. They are a personal brand. Meaning that they have to cultivate a brand based around themselves, their ideal, client, and the problems that they solve or their area of focus.  Your brand started before it was a brand. Especially […]

October 10, 2023

224 | Establishing a Compelling Personal Brand from Scratch with Annie Miller

Cats out the bag! If you missed it, go watch my NOVEL of a video on Youtube announcing bebe 2. I walk you through the how, timeline, reaction, feels, navigating postpartum while being prenatal again, compare pregnancy one with round two and so much more! I don’t believe I ever made a definitive podcast episode […]

October 5, 2023

When people say you don’t need a niche, I ask how that’s going? I’ll wait. Anytime we talk niches, I feel like the question comes up: Is online health and fitness coaching “saturated?” I always push back with – even if the industry IS saturated…does that mean no more coaches should enter? No other professionals […]

September 26, 2023

222 | Becoming an Authority in Your Niche with Annie Miller

My business has generally increased revenue on a trend for the past five to six years. This year (2023) that won’t be the case. And today, I want to share WHY. Because this is not simply happening to me, I am CHOOSING it. For some context I’ll dive into: My current focus is alignment of […]

September 12, 2023

220 | Behind The Scenes of Making Less Revenue This Year with Annie Miller

I say that I wish I started YouTube 5-7 years ago. But fact remains, it would not have been the best use of my time in that season. Like many people, I started my business because I was DEPENDENT on it generating revenue for me. Youtube was no promise of that. And IG was a […]

August 29, 2023

218 | 5 Reasons Instagram Is Still The Best Platform for Starting Your Biz with Annie Miller

Have you thought about outsourcing for your biz? If so, today’s post is for you. I’ve mentioned this another podcast before, but your first hire does not have to be full-time. And hiring can seem so overwhelming to so many entrepreneurs who are going at it alone. I remember being at the cheer gym and […]

August 15, 2023

216 | When Is Outsourcing Worth It In Your Coaching Business? with Annie Miller

In case you missed it, I took eight weeks off Instagram in May and June. Check out that podcast on Youtube behind the scenes. I took 50% rev cut for the eight weeks I was off Instagram – This decision was still very much so needed. Thus, I made more than May and June combined […]

August 1, 2023

214 | Recap From One Month Back On Instagram with Annie Miller

Let’s talk about your website audit. It’s no secret that I don’t do and have never done sales calls. I filled my online 1:1 roster via IG stories and taking people behind the scenes of my coaching. (AKA social proof and selling online). Followed by solid sales pages and applications. That’s what we’re diving into […]

July 26, 2023

213 | Your Personal Website Audit for Better Conversion with Annie Miller







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I, Annie Miller, bring you a no B.S. approach on how to navigate + thrive in the world that is online health and fitness. You’ll learn through the lens of the trainee, the strength coach and the entrepreneur. I don't shy away from the nitty gritty truths my friend. Join me.

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