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July 26, 2023

213 | Your Personal Website Audit for Better Conversion

213 | Your Personal Website Audit for Better Conversion with Annie Miller

Let’s talk about your website audit.

It’s no secret that I don’t do and have never done sales calls. I filled my online 1:1 roster via IG stories and taking people behind the scenes of my coaching. (AKA social proof and selling online). Followed by solid sales pages and applications. That’s what we’re diving into today regardless of if you do or don’t do sales calls.

We want those calls to be a CONFIRMATION. Not you actually selling anything. Less work for you, better qualified inquiries. More Hell Yesses. That’s the goal.

Overall, we need straight forward messaging – on free platforms and sales pages. As well as clear expectations – for offers, freebies and your brand.

Your website needs:

Pages – home, offers, application page/link, payment, about (non-negotiable for me), a way to contact you. That’s it.

CLEAR > CLEVER or CREATIVE across the board. Yes, we want humanness especially if you have a personal brand. But FIRST, be clear.

My current home page breaks it down into categories – into fitness click here. into business click here. Takes them to my offers for fitness and offers for business. Period. 

Home page is NOT:

  • Your about me page.
  • Your sales page.


Preventing confusion and providing direction is your first step in increasing conversion from your site. Not pulling people in 13 different directions. Or talking about yourself. (Which is why doing a website audit is a great idea).

Sales pages should include all of the following:

  • Who it’s for
  • What it does
  • Understanding your client and where they’re at and where they’d like to be (demonstrates compassion and clarity)
  • Social proof if you have it
  • What it includes
  • Expected timeline
  • Overall philosophy (being sure this aligns with their expectations)
  • Application or payment method

Make buttons CLEAR for the love of all things holy.

Use white space and photo banners to break up text – this may not directly lead to conversion but I know I have straight up left sales pages before because it’s so unpleasant to experience as a prospect. 

In ALL of this – think of yourself as a consumer and WHY you purchase from some sites and not others. What factors and language keep you around? What deters you?

Be conversational and personal. Not robotic. Don’t confuse professionalism for being cold and losing all human touch in your copy.

YOUR COPY IS YOUR SALES CALL HERE. Your words lead people around your site and to eventually buy from you. Look at copy, then formatting if conversion is low.

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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.

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