In case you missed it, I took eight weeks off Instagram in May and June.
Check out that podcast on Youtube behind the scenes.
I took 50% rev cut for the eight weeks I was off Instagram – This decision was still very much so needed.
Thus, I made more than May and June combined in July (back on + launching PP).
My new approach:
Posting twice a day for 4 days per week:
So almost up net 1,000 followers. That data was not a full month so I assume I’ll hit 1,000 new news by a full 30 days.
That image will be in the show notes as well.
To be clear that came from posting twice per day for a month since being back – but ONLY four days per week.
Some posts flop, far fewer took off, but they DID take off. And that brought in the new humans. This is what high frequency and volume posting does. Period.
More chances to be seen. More opportunity for growth. It is that simple.
Now, we can’t post trash and grow. But we also can’t FULLY predict what will and won’t catch traction. I know what posts have viral potential for my own brand. Sometimes I am right, sometimes it doesn’t work out.
But the more you post, the less connected you are to how each individual post does.
For instance one of my biz clients (which I just ended with this month went from 5-6k to 14k in our time together). Not from some strategy of mine. But because she posted daily, every day and sometimes twice a day. AND she got CLEAR AF on what content she would create. Let me make so clear that she RARELY if ever makes reels. Her post popular posts are swipe graphics so that’s what she optimized.
I am spending less time than ever on the app.
That’s the other plus:
If you find value here, on The FitsPRO Podcast, then pretty please head over to iTunes, subscribe, rate and review the show. It means the world to me when you spread my message to more humans.
P.S. Save this value packed episode for later over on Pinterest!
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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.
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