Coaching philosophy is so much more than the methods you adopt and whether or not you think cardio should go before or after a lift, whether you think macros are necessary or not.
A massive part of your coaching philosophy is shaped by core values.
Rather than saying “crafting,” it’s more like identifying or carving out. It likely already exists but you have yet to claim it, identify it.
Why brand values matter
What are core values
Personal: I’d say are beliefs that drive BEHAVIOR.
THEN we have, and those values will permeate and sometimes dictate the actual methods you use.
A beautiful thing happens when your brand and coaching philosophy are rooted in values. It only leads to clearer communication in your content, emails, across all platforms. Which brings aligned clients and more ease and joy in your business.
If you find value here, on The FitsPRO Podcast, then pretty please head over to iTunes, subscribe, rate and review the show. It means the world to me when you spread my message to more humans.
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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.
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