2023 was not my norm…It was my first year as a mom-preneur. And though I don’t love that title. It’s a thing. It’s very real. And it took some trial and error. So, let’s dive in.
2023 was a year of essentialism and gaining clarity of biz and life NOW
Lots of tension and fog into gaining said clarity. Lots of 12 minute back and forth voice memos with colleagues and team members. Lots of INTROSPECTION.
Which led to:
#1 = 2-5 year goal of hitting 7 figures without using ads
#2 = “One stop shop for health and fitness professionals”
Be the most helpful brand in my industry
2023 choices aligned with future goals and wins:
Overall 2024 goals, tasks and focuses:
No more sitting around and seeing how biz goes – that life just isn’t for me. Fine for a season, needed as I literally had NO IDEA what to expect.
So we make specific AF plans for 2024
Overall – we have a CAPTIVE CUSTOMER (buy multiple offers and become lifers)
3-5 FitsPROs per month with little to no marketing
People pay in full
PP wins and insights: High contrast to FitsPRO
Fastest buying cycle of any signature offer
Niche offer with the least competition
Over six figure generation still
2024 focus is generally LEAD GENERATION & NURTURING CUSTOMERS
We also have sprint sales throughout the year and November – Bday + Black Friday promo on the calendar. Overall optimizing profit and leaving less on the table.
2025 is AUDIENCE GROWTH as offer suite will be up to date with all new funnels established.
If you find value here, on The FitsPRO Podcast, then pretty please head over to iTunes, subscribe, rate and review the show. It means the world to me when you spread my message to more humans.
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ALL THE LINKS YOU NEED:
Free On Demand Workshop: 3 Steps To Build a Profitable Online Health and Fitness Business
Supplements: Legion Athletics Code ANNIE for 20% off
Skincare: Fré Skincare Code FDBA for at least 15% off
Bags: Vooray Code ANNIE for 20% off
I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.
You love my style, trust my reviews, and want more Annie Miller Concepts vibes in your life? Shop my favorite brands. You get awesome products and yours truly gets a little kick-back.