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February 19, 2024

242 | Develop or Refine Your First Coaching Offer for Your Ideal Clients

You’re a new coach or new the online space.

What are you selling? Can you even tell me?

Most coaches start with 1:1, and for good reason.

So, today we go over how to BUILD or refine your 1:1 offer and position it so that it is the most accurate and therefore appealing to your ideal client.

On that note – don’t know who the heck or what the heck your ideal client is? I have a 25 question PDF + short video training that can help you gain clarity with that.

You can click RIGHT HERE and download it for free.

Your first offer in the online space needs to do a few things:

  • You need to enjoy creating, producing, delivering it.
  • It / your methods need to work  – ideally building social proof for you.
  • It needs to be NEEDED and WANTED by your ICA
  • Needs to be profitable and a model that makes sense for audience size


  • what model, delivery, coaching is most appealing to YOU and allows you to still deliver results?


  • Part 1: Has to actually work
    • If you don’t have clients yet, then this will come from you simply talking about your methods and your own story if you have one.
    • That’s where getting social proof is so helpful
  • Part 2: Communicating this and giving sections or phases names can be helpful in marketing – if it’s not a sequential process, are their PILLARS that your coaching includes for every client?


I’ve watched plenty of coaches build out offers that they wanted to build but weren’t actually needed or more importantly WANTED by their audience.

I won’t say that is wasted time, because I am sure there is a lot of learning there. BUT, do your due diligence and market research before just offering something people don’t want.

What solution do you provide? What is your niche? What have they tried in the past? Why hasn’t it worked? Why is your method or approach different?

This allllllll falls under needed and wanted offer. Answer these questions and get clear on what differentiates your offer from others.


You need to make money

If you currently have an offer, at what price point? Does that need to go up? Can you add value? Or can you get away with removing something that isn’t ESSENTIAL for your customer to get their results?

Do a little audit if you’re already serving clients.

If you have yet to launch, then lay out everything involved in your offer / coaching and choose a price that will:

  1. First and foremost leave you excited to serve the client and feel compensated for your work.
  1. Be a win for the client because you can over deliver on value.

Your offer will change over time. That’s expected and fine. But that doesn’t mean you should go at it willy nilly with no plan or clarity to begin with.

You’ll likely feel more confident selling this offer and implementing with clients if you gain some clarity here first.

Hope today’s episode was helpful.

If you find value here, on The FitsPRO Podcast, then pretty please head over to iTunes, subscribe, rate and review the show. It means the world to me when you spread my message to more humans.

Want more podcasts? Click here to skim the archives.

P.S. Save this value packed episode for later over on Pinterest!


Free On Demand Workshop: 3 Steps To Build a Profitable Online Health and Fitness Business

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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.

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