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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.

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The name's Annie & you're reading my thoughts. Let's get acquainted. 

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As a consumer, what do you do before you buy something? You look at the reviews.  You want to see what other people have said about a product or service before you decide to invest your money into it. The same goes for people looking at your business and whatever you are offering.  Therein lies the […]

May 7, 2024

It’s hard to look back and recall my expectations in 2015.  But I’ve worked with, witnessed enough biz owners, and received enough question boxes to lay out some clear expectations for starting and growing your biz. My most successful FitsPROs are curious about themselves. Every piece of it – building the audience, feeling confident, making […]

April 23, 2024

If you want to get clients results, I want you to consider doing less but better. Today I share five program design mistakes, why they are mistakes, and what you can do differently. At this point, I’ve approved almost 100 Pure Programming final program submissions. That’s a 12 phase macrocycle, and at least one meso […]

March 25, 2024

You’re a new coach or new the online space. What are you selling? Can you even tell me? Most coaches start with 1:1, and for good reason. So, today we go over how to BUILD or refine your 1:1 offer and position it so that it is the most accurate and therefore appealing to your […]

February 19, 2024

The pull to the online coaching space has been on the rise for a decade or so, but really skyrocketed due to the panorama in 2020. If you feel it is time for you to start an online coaching business this year-this blog is for you. So…. The time and money freedom seems like an easy […]

February 6, 2024

Most coaches in the online space are taught to use sales calls. “If you can get someone on the phone, you can close them.”  While this might be true, is it what you want for your business? Is it what you want forever? This blog isn’t to demonize sales calls, rather to show you that […]

January 2, 2024

As a consumer, what do you do before you buy something? You look at the reviews.  You want to see what other people have said about a product or service before you decide to invest your money into it. The same goes for people looking at your business and whatever you are offering.  Therein lies the […]

December 21, 2023

I always say that if you’re not batching your content for Instagram, that’s fine. You don’t have to batch content for Instagram, but you do have to do something that works.  Something that allows you to show up consistently and provide value to your audience.  If you can’t do that, and you also think that batching […]

December 7, 2023

If you’ve ever created an offer or announced that you’re taking online clients just to have exactly zero applications or enrollments… You have made one or all of these top launch mistakes. One, you’re not alone.  Two, that’s a terrible sales approach.  Three, we’re going to fix that today.  If you don’t know what a […]

October 19, 2023

Very often in the online health and fitness space, I get messages asking:  While those are legitimate questions and desires, I encourage people to audit their actual process and their offer before trying to funnel more people into it.  Prefer to learn on video? Watch this before signing your next client: If you’re new here, […]

September 14, 2023

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I, Annie Miller, bring you a no B.S. approach on how to navigate + thrive in the world that is online health and fitness. You’ll learn through the lens of the trainee, the strength coach and the entrepreneur. I don't shy away from the nitty gritty truths my friend. Join me.

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