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April 23, 2024

246 – Realistic Expectations in Starting and Growing Your Biz

It’s hard to look back and recall my expectations in 2015. 

But I’ve worked with, witnessed enough biz owners, and received enough question boxes to lay out some clear expectations for starting and growing your biz.

  1. Building a business and especially a personal brand is a SELF GROWTH & DISCOVERY journey

My most successful FitsPROs are curious about themselves.

  • how you function
  • Good and unhelpful tendencies
  • Spirals/cycles you find yourself in
  • Principles and values you operate by
  • How your creativity manifests
  • How you learn and teach. 
  1. It will take longer than you think

Every piece of it – building the audience, feeling confident, making money, the website.

  1. You will have a failed launch, no one sign up and it will be frustrating (which we’ll talk about later).

Get used to the drawing board. It’s your bff now. You’re learning SO MUCH when starting out.

Your messaging, your audience, how to position yourself.

Count ANY AND ALL WINS from day 1.

  1. You’ll need to sell

Embrace the reps – of free education and of selling with little success.

You won’t build a roster or confidence by not selling.

You only need a few yesses to believe this can happen.

I made $4k my first year of online biz in addition to my in person biz…

  1. Looking at your numbers can’t start early enough (learn to be objective and removed from these)
  1. You are a newb at biz but not your profession 

Be open to trying A LOT of things and learning what works for you and what doesn’t. Don’t marry anything too early.


  1. Expect to get frustrated

With yourself, with technology, with a bit of wheel spinning (the process), with people selling you quick fixes, with the industry, with feeling unheard and unseen.

  1. As you grow you have more to lose 

Money, reputation, brand awareness, standards.

Yes, growing is the goal. We love that for you. But bigger months just challenge your mindfuck spirals and limiting beliefs.

The success might challenge your belief about self worth and it all crumbling down.

  1. You’ll hire help in some capacity as you scale

Coming from the person who said I’d never hire.

Until I reached my actual ceiling and was like FUCK I cannot grow and do all the day to day tasks in my biz. I need an assistant.

  • coaches
  • VA
  • Creative / task contractors
  1. Shiny object – more is better will get you

It got me. Guilty as charged.

Very easy to want to pivot, add a podcast, build a funnel etc.

Those things aren’t BAD. But I encourage you to KEEP IT SIMPLE and refine + optimize what is already working or doing the most for your biz BEFORE adding platforms or offers.

If you find value here, on The FitsPRO Podcast, then pretty please head over to iTunes, subscribe, rate and review the show. It means the world to me when you spread my message to more humans.

Want more podcasts? Click here to skim the archives.

P.S. Save this value packed episode for later over on Pinterest!


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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.

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