Want more confident sales? That will likely be a by product of clarity on three things within your offer.
Every entrepreneur wants to “sell with ease.” For sales to feel natural and un-forced. If you feel like you’re convincing people to work with you rather than simply communicating what it is you’re selling, today’s post is for you.
This training may just help you transition from feeling ‘salesy” to selling well. Get clear in these three things, see what happens.
1 | The Details
Enter all buyers who need to feel informed about what they are getting for their investment. What are the definitive deliverables of your offer? Zoom calls? Timing? Assessments? Check ins? Programming frequency? etc. What does this person get for their money. This is the HOW – not the result. The process. Get clear AF on this. Not every buyer is sold when you mention the promise or result.
And…some are. Which brings us to number 2.
2 | The Emotional Transformation
Yes – even for those of you who feel you do not offer an emotional transformation, YOU DO. In large part, people buy because of emotions. That’s never been more true than in the world of online health and fitness. Your prospect doesn’t like the experience they’re currently having, and they will purchase if they believe that they will feel differently as they go through your service/program. More joy, more easy, less overwhelm, less stress. Something is there. And you need to know it is.
3 | The Result
What is the main takeaway from your offer? What’s the end or during expectation? For instance, with my Built By Annie Programming, its a “during” result. Not a destination result. Don’t put your offer or yourself in a box here. Simply get clear on what the reason is for someone working with you. What result are they getting? Doesn’t need to be BIG but does need to be CLEAR.
Scale of 1-10, how well do you “know” your offer?
Join my free workshop – Your biz, your way – 3 steps to build a profitable online health and fitness business. Or, stick around for more free content.
And while you’re on the site, snag all the free resources – you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.
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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.
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