Practicing what you preach doesn’t mean you need to be the strongest, fittest, smartest, and/or perfect professional. This thought came up during the filming of 400 videos for my youtube exercise library as part of my Pure PROgramming Course. I have literally never been in “my best shape” for a shoot, or course/program creation. This is of course regardless of what someone else might think or say. That is not of interest to me.

Many coaches feel they need to do “x” or look like “x” in order to be successful and trusted in this industry. But that’s not the case, my friend. What’s more important is SHOWING your process and practicing what you preach.

In 2014-2016 I filled my client roster by doing two things:

1. Constantly sharing client case studies and showing what it’s like to work with me.

2. Sharing MY OWN lifts/process and journey.

I don’t tend to post my personal lifts as much as I used to. Because I don’t have to anymore. But I can’t deny the evidence that YOU walking the walk is powerful from a marketing standpoint – For building trust and credibility with your audience. Best if what you do for training is also how you work with clients. Setting an example of habit but also of your process at work. Watching people show up for themselves, even when they don’t want to, is inspiring. Love it or hate it.

Especially if you don’t have social proof yet. Meaning you don’t have client testimonies that back up the philosophies and claims that you’re spewing.

Then there is immense power in sharing your own process as an example of what you would do with a client. That does not mean that you are perfect. That you never miss a lift. That you never have shitty experiences in your workout, or that you never eat sweets.

You wouldn’t expect that of your client, because they are not robots, and you are not a robot. So if you are looking for a way to get more clients as a coach and you’re letting the fear of “not being strong enough, skilled enough, thin enough, muscular enough, mobile enough” get in the way of that…entertain how you can share more of your personal process, from both a structured, and a HUMAN perspective. People will see themselves in THAT process. And being a consistent example will likely go further than you think.

Do you share your own workouts as a part of your brand/marketing? Give it more focus if you haven’t in a while.

P.S. If you haven’t taken my free workshop: 3 steps to build a profitable online health and fitness business, get to it. Good day and Godspeed. Or, stick around for more free content.

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