Everyone knows you need to “niche down” and get clear on your “target market,” your “ideal client.” In fact I don’t know a single business coach who doesn’t talk about this on some level. That’s for good reason. If you don’t know who you want to solve problems for, who you want to create content […]

Whether you’re looking to hire in your business now, or you can’t even comprehend hiring someone, today’s episode is worth a listen. You will at SOME POINT need to pay a human to help your biz grow and run. I’ve had a few one on one business clients recently hire a VA, or outsource for […]

Last week we covered the first three phases of business from pre-conception, to conception, to embryonic. If you missed that, you’re likely in one of those three stages, so please do go give that a listen, then come on back. Today we continue from embryonic to infancy. I know that all sounds so young when […]

Identifying phases of business is similar to identifying the season of business that you’re in. It helps us set realistic expectations and kind of gauge where we should be at that point. Or what we should be focusing on. So that’s kind of my hope today, is to help you identify which phase of business […]

This is going to be a shorter episode, but one that hits close to home for me and many of my clients I think. Fun story – I drafted episodes 121 and 122 and then asked Nate, my husband, what should my next podcast be about. He immediately said “dinosaurs.” But then he followed up […]

Instagram recently announced that they are a video-centric platform. Pinterest started allowing video and swipe-style graphics in 2020, and YouTube favors long videos cut into shorter segments.  Video is the future, and we’ve known that for a few years now. So, what does that mean for those looking to start or grow a biz in […]