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Entrepreneur

October 17, 2022

How to Blend Personal and Business when Building a Personal Brand

building a business and personal brand with Annie Miller

I share less and less of my personal life on here, even though my brand is a personal brand. This is a business move and a personal move.

The waters of building a personal brand in the online space are murky and strange.

It becomes very easy to forget where the boundaries are, or to make the mistake of never having them in the first place. But growth demands boundaries, just like a personal brand demands boundaries.

Growth demands questioning.
Growth demands clarity.
Growth, may even demand restriction.


For me, and my brand, this means focusing on how to remain authentic, real, human, while also being 98% business. Because that IS what I desire for this app. I could see myself not even having the ‘gram if it weren’t for running an online business.That distinction is clear to me. (And I’m free to audit that in the future).

So, you 100% have the last say on the balance that is your brand teeter totter. And remember, you’re free to re-evaluate at any time. This is your brand, it can and will change as you and your business change. This too, is growth. Thank you all for being here, and sticking with me through the very public process of building a personal brand. Y’all out here for the shit show and I appreciate it.

If you’re in the thick of building your personal brand, join my FREE workshop – Your biz, your way – 3 steps to build a profitable online health and fitness business. Or, stick around for more free content.

And while you’re on the site, snag all the free resources – you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.

Join my mailing list for weekly blog and podcast updates. You may or may not get VIP discounts as well. Just saying. Join the fam!


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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.

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