the blog

welcome to 


February 9, 2022

How to Create Educational Reels That Get Engagement On Instagram

How to Create Educational Reels That Get Engagement On Instagram

I’d hate for you to make the mistake of creating that content to appease an algorithm, rather than creating Reels for YOUR AUDIENCE and brand.

At this point, most people have had access to Reels for a year. If education is a part of your brand, it can feel difficult or even impossible to compete with hilarious voiceovers or viral dances. And even worse, it can feel like you have to do these things in order to stay relevant.

YOU DON’T. But sitting static in front of the camera teaching how to count macros isn’t it either.

So, how are you supposed to meld entertainment and education? Because that is 100% what needs to happen if you plan to use reels to grow on the gram + serve your current followers.

First off, be yourself. The goal here is to find an approach to reels that is authentic. Not to try and be something you’re not.

Think about reels more like blog, email, or youtube – HEADLINES, how to’s, tips and tricks, keys and secrets, myth busting. If you haven’t, I highly suggest making a list of digestible, quick, bite size content ideas that you can present via reels.

You can do this straight up, while walking down the street, or by using two personalities (a conversation to demonstrate something.

Take a look at the Reel below and you’ll see some of my suggestions in action.

What is something people want to know or would find helpful? Make your life easier by creating a SERIES, part 1, part 2, part 3 etc. Find something that can be applied to many posts (technique breakdown, lifting tip, habit hacks etc).

To recap educational reels that perform well:

1. GET TO THE POINT – What are you teaching?

2. Cater to short transitions

3. Use different perspectives or props.

BONUS: Use a call to action (just like I did to get you here!). Add more tips or takeaways in the caption.

Helpful? As a consumer, where are you spending most of your time? (stories, reels or feed). Tell me in the comments below.

If you don’t know where to start, or you’re struggling building the biz you see in your head, then go right ahead and sign up for my free workshop: Your biz, your way – 3 steps to build a profitable online health and fitness business.

And while you’re on the site, snag all the free resources – you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.

Join my mailing list for weekly blog and podcast updates. You may or may not get VIP discounts as well. Just saying. Join the fam!

Leave a Reply

Your email address will not be published. Required fields are marked *

I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.

Hey you,

The name's Annie & you're reading my thoughts. Let's get acquainted. 

the whole story >







creep the categories

Mobility, workouts, methodologies.

Tools so you can do hard things.

Behind the scenes. Keepin' it real.

Photo diaries + travel guides

Tips & tricks for entrepreneurs

Weekly actionable takeaways

looking for something specific? find it here




brands I love

working against gravity

Fre skin care


blue light blockers

klassy network

code: fdba saves you 15% off


save $50

code: ANNIE saves you 20% off

You love my style, trust my reviews, and want more Annie Miller Concepts vibes in your life? Shop my favorite brands. You get awesome products and yours truly gets a little kick-back.


code annie

free flexy gains

3 Day Mobility + Core

free download

free biz gains

Ideal Client Avatar Creator

free download

level up

for free

how about you

view all free resources

tell me more

let's do more

These aren't your "normal" emails.

get the weekly wisdom or daily dose

You will hear from us shortly :)