Aka how to stop ghosting your email list.
YOU KNOW WHO YOU ARE. Don’t do your email list like that. They deserve better.
Email marketing is not dead. Fact is, people still sign up for mailing lists every day. And an email list is superior to social media for long term sales. So, how can we make sure you get a plan in place for emailing your list on a consistent basis, in a way that doesn’t result in you wanting to rip your eyeballs out?
Let’s.
First off – seek to make it:
- Easy for you
- Valuable for them
Ideally your email is serving your audience (valuable to them, even if just to bring them joy, or a laugh, a different perspective, a tip, encouragement), and is something that is easy for you. Something you can pull from other content or that you simply enjoy creating!
- Come up with a theme
- Choose a frequency
- Batch or add it into your schedule (whichever fits the type of emails you’re sending).
- Be consistent.
You don’t have to come up with a name. You can in fact just call it an email list. But if the content is going to be something specific, it build recognizability by giving it a catchy but clear name.
You also do not have to send a weekly email if that feels overwhelming. Though you also don’t need to send lengthy emails. So if weekly feels like too much, perhaps a short form email wouldn’t? Or you can go with once every two weeks. That’s always an option!
Email is a long game.
You’re not looking for direct sales while building your list. You’re looking to get your audience OFF of social and on to your platform (kind of).
Don’t know what to do? Make a google form and poll your current list to figure out what they want from you!!! What would make them open your emails? Ask ‘em. No more getting people on a list just to ignore them. Rude.
If you don’t know where to start, or you’re struggling building the biz you see in your head, then go right ahead and sign up for my free workshop: Your biz, your way – 3 steps to build a profitable online health and fitness business.
And while you’re on the site, snag all the free resources – you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.
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