the blog

welcome to 


June 20, 2022

How To Scale Beyond 1:1 Clients

how to scale beyond 1:1 clients with Annie Miller

What are your options for scaling beyond 1:1 clients for online health and fitness coaches? The focus for most coaches when starting out in person or in the online space is filling and retaining that one on one client roster.

That in itself is a task that takes time. Maybe years. Depending on the demand of your offer, you consistently have 10-40 clients. What happens then?

The main issue I see here is the time demand that comes with 1:1. You fill your roster, and then you’re essentially at your ceiling and need help to move beyond this stage of business. The feeling of busting at the seams is very normal. And if have the luxury, I suggest hiring help and/or working on your other offers as you approach your ceiling. Not once your head is smashed up against it.

That obviously requires foresight. But worth it if possible.

In my experience, and from what I’ve seen, you have “2.5” options for moving beyond or adding on top of one on one services. And they’re laid out for you in today’s mini training. Even if you’re not ready NOW to scale, watch this and prepare for your potential future. As I said, if you can have that foresight, you’re only helping save your future self. Go team.

Memberships or courses are not for everyone. And one on one is not always what coaches find they want to offer long term. Neither is right or wrong. They are simply options – ways to help your ideal clients.

As covered in the training, you can also do both. Scale one on one and also offer lower tiered, lower touch, lower priced services. But those will likely be built out one by one.

If you’re wanting more help, join my free on demand workshop 3 Steps to Build a Profitable Online Health and Fitness Business.

And while you’re on the site, snag all the free resources – you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.

Join my mailing list for weekly blog and podcast updates. You may or may not get VIP discounts as well. Just saying. Join the fam!

Leave a Reply

Your email address will not be published. Required fields are marked *

I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.

Hey you,

The name's Annie & you're reading my thoughts. Let's get acquainted. 

the whole story >







creep the categories

Mobility, workouts, methodologies.

Tools so you can do hard things.

Behind the scenes. Keepin' it real.

Photo diaries + travel guides

Tips & tricks for entrepreneurs

Weekly actionable takeaways

looking for something specific? find it here




brands I love

working against gravity

Fre skin care


blue light blockers

klassy network

code: fdba saves you 15% off


save $50

code: ANNIE saves you 20% off

You love my style, trust my reviews, and want more Annie Miller Concepts vibes in your life? Shop my favorite brands. You get awesome products and yours truly gets a little kick-back.


code annie

free flexy gains

3 Day Mobility + Core

free download

free biz gains

Ideal Client Avatar Creator

free download

level up

for free

how about you

view all free resources

tell me more

let's do more

These aren't your "normal" emails.

get the weekly wisdom or daily dose

You will hear from us shortly :)