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April 18, 2022

The Reality of Audience Size Versus Paying Clients

The Reality of Audience Size Versus Paying Clients with Annie Miller

Any business coach in the online space will tell you that you need to build an engaged audience. What most coaches aren’t telling you is what percentage of that audience will become paying clients.

While this is a singular anecdotal example…It is pretty normal based on conversations I’ve had with colleagues, and what I’ve seen with business clients.

Less than 1% of my Instagram audience make up my paying clients across biz and fitness.

That provides perspective for SO MANY things in biz/online in general. Let that sink in.

Less than 1%.

Yet I spend 40 hours per month producing content for the other 99%. There are more layers to this than I can unpack in one single post. But here are some very VERY randomized takeaways/thoughts for you to consider as you build an online audience that you hope to also profit from.

▪️You won’t make money ON or FROM IG. Your offers make you money. Build and focus on THOSE.

▪️Consistent content is the “key” – not for 3 months. More like 3 years. Buckle up and commit.

▪️If you can’t come up with content more often than not…you might be in the wrong business. (If you’re trying to build a brand here).

▪️You’re building a portfolio – long haul mentality. A post tanks? Big deal. Make it into a blog, or post it again in 3 months in a different way.

▪️Interact with your people.

You want a successful and trustworthy brand? Learn about your audience. Give them the time of day. Ask them questions. Get their feedback.

Lastly, always remember to create/sell from a consumers perspective. I teach this inside FitsPRO Foundations.How many people do you follow on this app, or others? How many of those have you purchased from?

Perspective. Keep showing up.

Some people. Scratch that. MOST people in your audience will never pay you. That’s no reason to hold back. And all the reason to provide the highest value possible.Was this a new perspective for you? Let me know below!

If you don’t know where to start, or you’re struggling building the biz you see in your head, then go right ahead and sign up for my free workshop: Your biz, your way – 3 steps to build a profitable online health and fitness business.

And while you’re on the site, snag all the free resources – you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.

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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.

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