If you’re running a business, you need to make sales, yes?

It will behoove you to look for gaps in why you aren’t closing more sales. Today’s topic…confidence.

Before you write that off, thinking I am just going to say “be more confident,” give me a chance.

Ask the simple question: How can you expect others to be confident when you’re not?

You’re the leader of your people. And confidence begets confidence. No one wants to follow an unsure leader into battle. Are we painting the picture here?

People are not likely to purchase from a coach who seems hesitant about their own offer.

• Are you confident in your offer?
• Confident in your abilities?
• In your messaging?
• Are you confident in your philosophy?
• In your methods?
• Confident in your systems?
• In your pricing?

If you’re sitting in an awkward silence by yourself right now, the answer is not yes. It might not be a hard no. But it’s certainly not a confident YES.

And we’re after a confident YES on all fronts.

Often if we can address the lowest hanging fruit, we gain confidence across the board.

If we tackle where you feel least confident or competent, it brings up our total bottom line.

This is certainly the goal, yes? Identify where you feel least confident and spend more time doing THAT. Your messaging? Poll your audience, learn about them! Spend time writing to your people. Your offer? Doo a deep dive on what exactly you offer, who it’s for it, what the deliverables are, expectations etc.

Swipe for some reminders, and go get ’em.

P.S. Confidence and arrogance are not the same. You can be confident, informative, and yourself while making sales.

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