Three alternatives to using sales calls.
I became rather known in the health and fitness industry as someone who built a six figure biz, and scaled without a single sales call. I didn’t mean to do this. It’s just what worked for me and the business model that worked best for the life I had + the life I wanted.
So, let us be clear that this is not a post to bash on sales calls, or demonize them. They can be very effective and highly informative. But they aren’t the only option for sales. And especially in health and fitness, it can feel like you HAVE to do sales calls to close clients and fill your roster. This is not the case.
Here are, from my lens, the pros and cons to sales calls as your main means of creating revenue:
PROs:
▪️Direct conversations with your potential clients or ideal clients
▪️Possibly expedite the sales process -Quicker closing
I LOVE sales calls when we look at them through the lens of learning about your ideal client. Having these conversations, really listening, and asking the right questions can all lead to IMPROVED MARKETING on your part. You’ll ideally better understand this person, the verbiage they use, the experiences they’ve had, where they’re at and where they want to go. You’ll see common threads and themes. This is the tits for you as a business owner and coach.
CONs:
🔻Time intensive – need time, availability and consistent schedule (something that I never had – from coaching full time while building the online side, to traveling the world full time…calls were not feasible)
🔻Could be off putting to people who know what they want and just want to sign up without a call. Think about yourself as a consumer – do you like or desire sales calls? Or would you rather research and just pay for something?
The needs and communication during a sales call need to happen NO MATTER the sales process:
- Who it’s for
- What can be expected as an outcome
- Possible objections covered
- Investment
Those can all be communicated:
- 🔸On a webinar
- 🔸Via a sales page
- 🔸Through emails
I encourage you to be willing to explore trial and error if sales calls are not something you want to do. A webinar can be a one time thing that provides value and then upsells to potential clients. It can be a three day teaching or challenge, five days, or a week; whatever timeline you like.
You can have an informative sales page (something we cover via my sales page checklist inside FitsPRO Foundations) that helps prospects clearly understand what your offer is and who it’s for.
Or you can build a waitlist/email list and provide value + pitch sales there.
You can also combine all of these. And each of these sales approaches can lead to an application. That especially makes sense if you are selling 1:1 services. It can be done, promise.
If you think you HAVE to do sales calls. You don’t. But you DO need to understand sales and how to communicate. That’s a non-negotiable for running a successful business and of course, making money.
To learn more, join my free on demand workshop – 3 steps to build a profitable online health and fitness business.
While you’re on the site, snag all the free resources – you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.
Join my mailing list for weekly blog and podcast updates. You may or may not get VIP discounts as well. Just saying. Join the fam!
