the blog

welcome to 


December 7, 2022

Three Marketing Alternatives to Using Sales Calls for Online Coaches

Three Marketing Alternatives to Using Sales Calls for Online Coaches with Annie Miller

Three alternatives to using sales calls.

I became rather known in the health and fitness industry as someone who built a six figure biz, and scaled without a single sales call. I didn’t mean to do this. It’s just what worked for me and the business model that worked best for the life I had + the life I wanted.

So, let us be clear that this is not a post to bash on sales calls, or demonize them. They can be very effective and highly informative. But they aren’t the only option for sales. And especially in health and fitness, it can feel like you HAVE to do sales calls to close clients and fill your roster. This is not the case.

Here are, from my lens, the pros and cons to sales calls as your main means of creating revenue:


▪️Direct conversations with your potential clients or ideal clients

▪️Possibly expedite the sales process -Quicker closing

I LOVE sales calls when we look at them through the lens of learning about your ideal client. Having these conversations, really listening, and asking the right questions can all lead to IMPROVED MARKETING on your part. You’ll ideally better understand this person, the verbiage they use, the experiences they’ve had, where they’re at and where they want to go. You’ll see common threads and themes. This is the tits for you as a business owner and coach.


🔻Time intensive – need time, availability and consistent schedule (something that I never had – from coaching full time while building the online side, to traveling the world full time…calls were not feasible)

🔻Could be off putting to people who know what they want and just want to sign up without a call. Think about yourself as a consumer – do you like or desire sales calls? Or would you rather research and just pay for something?

The needs and communication during a sales call need to happen NO MATTER the sales process:

  • Who it’s for
  • What can be expected as an outcome
  • Possible objections covered
  • Investment

Those can all be communicated:

  1. 🔸On a webinar
  2. 🔸Via a sales page
  3. 🔸Through emails

I encourage you to be willing to explore trial and error if sales calls are not something you want to do. A webinar can be a one time thing that provides value and then upsells to potential clients. It can be a three day teaching or challenge, five days, or a week; whatever timeline you like.

You can have an informative sales page (something we cover via my sales page checklist inside FitsPRO Foundations) that helps prospects clearly understand what your offer is and who it’s for.

Or you can build a waitlist/email list and provide value + pitch sales there.

You can also combine all of these. And each of these sales approaches can lead to an application. That especially makes sense if you are selling 1:1 services. It can be done, promise.

If you think you HAVE to do sales calls. You don’t. But you DO need to understand sales and how to communicate. That’s a non-negotiable for running a successful business and of course, making money.

To learn more, join my free on demand workshop – 3 steps to build a profitable online health and fitness business.

While you’re on the site, snag all the free resources – you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.

Join my mailing list for weekly blog and podcast updates. You may or may not get VIP discounts as well. Just saying. Join the fam!

Leave a Reply

Your email address will not be published. Required fields are marked *

I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.

Hey you,

The name's Annie & you're reading my thoughts. Let's get acquainted. 

the whole story >







creep the categories

Mobility, workouts, methodologies.

Tools so you can do hard things.

Behind the scenes. Keepin' it real.

Photo diaries + travel guides

Tips & tricks for entrepreneurs

Weekly actionable takeaways

looking for something specific? find it here




brands I love

working against gravity

Fre skin care


blue light blockers

klassy network

code: fdba saves you 15% off


save $50

code: ANNIE saves you 20% off

You love my style, trust my reviews, and want more Annie Miller Concepts vibes in your life? Shop my favorite brands. You get awesome products and yours truly gets a little kick-back.


code annie

free flexy gains

3 Day Mobility + Core

free download

free biz gains

Ideal Client Avatar Creator

free download

level up

for free

how about you

view all free resources

tell me more

let's do more

These aren't your "normal" emails.

get the weekly wisdom or daily dose

You will hear from us shortly :)