Want better engagement on IG? I’m sharing my tips for better captions…
Stopping the scroll is hard enough these days. Getting people to COMMENT and interact with a post is EVEN HARDER.
Instagram is forever evolving – but what remains the same is the need and demand for engagement if you want to not only grow, increase reach, but also get interaction from those who already follow you. On a post, that can look like COMMENTING, in addition to saving, liking and sharing.
Today’s post is about increasing your chances for humans to comment on your posts. And it all starts with the content itself.
Fact is, if no one is stopping to actually view the content, then you can count on no one commenting. Outside of a bot or two (eye-roll).
Step one is creating scroll-stopping content. When you create your content, be it video, static or a mix, think about THAT. Would you stop to view this? To read the caption or keep watching? Because ideally, you would. And if you wouldn’t, how can you edit it to make it more attention grabbing?
Especially with the rise in video content, also keep in mind how the function and idea of caption “hooks” can be applied to the start of a video. Often times now, the “hook” is now text on a static post or the first 3-5 seconds of a video.
Regardless, we still need our audience and prospects to READ the caption and comment on the post. So fact remains, we need a “hook” or “call to action” as the hook in the start of the caption. That’s step two.
The point of the hook is to get the reader to click “read more.” And every sentence after that has the same purpose, until they get to the end of your caption, be it short or long. Then the right call to action can help lead to comments. If your content is relatable or emotionally evoking enough, you may not even need a specific call to action. People will simply respond because they can’t help it. That’s the tits.
Listen in for 3 caption hooks to improve post engagement.
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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.
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