It’s easy to feel like the only relevant win in entrepreneurship is how much revenue you’re bringing in. While money can absolutely be a win, and reaching milestones are worth celebrating, it’s not all there is to business.

When we tie emotion to finances, then we submit to the rollercoaster of feeling like a rockstar on high months and a loser who doesn’t know what they’re doing on low months. I don’t want that for any entrepreneur, especially in the online health and fitness field – where income is often variable month to month.

You need to make money to run a business. That’s a given. But there is so much more growth to take place as a business owner – particularly if you are running this thing as a solo entrepreneur.

So, today I am offering a perspective shift to wins outside of cashflow. Swipe below and read through the details below.

• Doing the same amount of work in less time.
• Doing the same amount of work with more emotional stability.
• Turning down less than ideal clients because you’re not operating from a scarcity mindset. And you know that there are more clients in opportunities to come.
• Having built a business that allows you to be in a maintenance state, not needing to close any sales or build anything new immediately.Knowing when to push and when to pull back (defining your seasons).

I struggle with selling “make x amount in x days.” That’s not how I work or count wins in business. YES – if you’re not turning a profit, you don’t have a business, you have a hobby. Businesses need to make money. But their owners need to also be sane, and healthy (especially in the health and fitness field, yeah?).

Please please please put effort into counting wins outside of revenue. More like, in addition to revenue. What are some non-monetary wins you have had in your biz?

If you don’t know where to start, or you’re struggling building the biz you see in your head, then go right ahead and sign up for my free workshop: Your biz, your way – 3 steps to build a profitable online health and fitness business.

And while you’re on the site, snag all the free resources – you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.

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