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May 6, 2021

What To Do When Your Launch is Flopping

what to do when your launch is flopping with Annie Miller

A launch is no joke. It can be an overwhelming rollercoaster ride. And it certainly isn’t fun when you put your creation out into the world, only to hear crickets.

So is it possible to go from zero enrollments on day one to people paying in full four days later? Yes. Yes it is. Here’s how:

What to do when your launch is flopping (or feels like it’s flopping).

Listeeeennnnn. It happens.

And it can be a big giant mind game if you don’t have some grounding tools in your back pocket.

These are just a few I have used with my biz clients. That yes, have taken them from a “flop” to clients paying in full the next day (without sales calls).

  • Feel the feels.

You launched, and ZERO people enrolled. It’s only normal to feel disappointed. But also, the launch is not over. We can still end strong. So let’s.

  • For the love of baby Jesus in a manger, be tracking + checking your numbers:

Email opens and clicks

Sales page views

Checkout page views

Post saves or interactions

(Do this through your email host and google analytics).

  • Keep showing up:

After viewing numbers and seeing that people ARE DOING THE THINGS, they just haven’t enrolled yet, decide your next step:

Your people simply need to see and hear more. They’re not a NO. They’re undecided, so help them out!

Take a breather and then follow your next planned task. Or

Do something you enjoy and put off the next task. Or

Pivot to what you think needs to be done.

Think about yourself as a consumer. I always say, sell and create from the consumer point of view. How many times do you go to sales page or view product before investing? Probably more than once. This is where tracking numbers and continuing to show up is so so helpful!

  • Remember you only want the right people in your program.

If someone has unsubscribed from a mailing list or said no to joining, that’s a WIN for you.

You have effectively deterred a human who is not for your program. Yay to not taking someone’s money only to have them be a terrible client or not get results from your offer!

  • Follow the plan, and track how it goes.

Remember you’re getting feedback for next time. What worked? What didn’t work?

Then you start in a better and better place each launch moving forward.

Remember this is what to do if your launch is “flopping” – not how to plan one in the first place. If it’s flopping, something was off to begin with, but we’re past that now.

I sincerely hope this was helpful. Save for later and share with all your friends.

Have you had a “flop”? What’s the most stressful piece of launching or sales for you?

If you’re looking to learn more about the biz side of things then go ahead and join my free on demand workshop, Your Biz | Your Way – 3 steps to build a profitable online health and fitness biz.

If you find value here, on The FitsPRO Podcast, then pretty please head over to iTunes, subscribe, rate and review the show. It means the world to me when you spread my message to more humans.

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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.

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