I say that I wish I started YouTube 5-7 years ago. But fact remains, it would not have been the best use of my time in that season.
Like many people, I started my business because I was DEPENDENT on it generating revenue for me. Youtube was no promise of that. And IG was a much quicker route to the income I wanted.
Guess what…still is.
Yes, I believe that with all the social apps that have come and gone, or even stuck around, IG is the place to be if you have an online service based biz and want to build brand awareness, relationship and make that money.
Without further ado, 5 reasons why Instagram is still the best platform for starting your biz:
Reason 1:
High frequency posting – reps for you, brand awareness, messaging, trial and error with little downside, exposure to trying different approaches and seeing what sticks or doesn’t (youtube – you try one thing on one video and have to wait weeks or months to do it again for more data)
Reason 2:
Daily exposure to audience
Builds trust, and likeabiliity. Possibly expedites trust.
means you can do direct or DM sales much more frequently because it’s sandwiched with normal day to day free BTS and goodies.
Reason 3:
Consumers are prepped to buy
Swipe up, click the link, link in bio, sponsored posts. People are primed to purchase and find products and services they want to invest in on Instagram.
Someone commented on a post the other day and said she’s mentioned/launched 1:1 twice and no one has signed up.
I have SO. MANY. QUESTIONS.
What does “launching” look like? What is her offer? What are the details? What is the actual sell? What is the onboarding process? Do they have to apply? etc
If you don’t know these things and can’t articulate them confidently, you won’t have sales. And if that’s you, join FitsPRO Foundations.
Reason 4:
Kind of a piggy back off number 1 but it exposes you, as the creator to different forms/mediums of content. You can find your groove and how YOU best convey your message.
It’s rare that on one social app you have text, graphics, photos, short and long form video, live video, real time video etc.
Instead of viewing that as overwhelming, view it as an opportunity to try and see. I follow people who have built entire businesses on twitter or swipe graphics and have literally NEVER posted a video.
Now – they are VERY clear with their messaging and its highly shareable content. Which brings me to number 5.
Reason 5:
Ability to either go viral or be shared organically at high volumes AND frequency. Good luck going viral on Pinterest or YouTube. And even if you do on TikTok, let me know what it does for your actual sale numbers…nada.
Once you have systems in place, you have a much better chance of getting those new followers onto a mailing list or even into an offer. Might not be RIGHT AWAY, but in 3-9 months time.
It’s the best way to organically grow the top of your funnel for most health and fitness pros in the online space. Period.
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ALL THE LINKS YOU NEED:
Free On Demand Workshop: 3 Steps To Build a Profitable Online Health and Fitness Business
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