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September 12, 2023

220 | Behind The Scenes of Making Less Revenue This Year

220 | Behind The Scenes of Making Less Revenue This Year with Annie Miller

My business has generally increased revenue on a trend for the past five to six years. This year (2023) that won’t be the case. And today, I want to share WHY. Because this is not simply happening to me, I am CHOOSING it.

For some context I’ll dive into:

  • No monetary goal this year 
  • Monetary goal in 2-5 years – decisions this year help set that up.
  • Big life change NEEDED SPACE
  • Just wanted to see life with baby 
  • Investing in new strategies 
  • YouTube
  • Big web project for maximizing profit and client experience

My current focus is alignment of life and biz which led to dropping all 1:1 services (fitness, power hours and biz). Yes, these are my most expensive offers and I let them all go.

It’s a trade of less money (for a season) in order to have MORE TIME to generate more PASSIVE income down the road.

We also discuss profit vs revenue and how that $80k loss last year from FB ads plays a roll in comparing this year to last.

And what would an episode on making less money be if we didn’t talk about comparison. I am HELLA focused on not getting caught up on revenue comparisons or any comparison at all other than alignment.

BIG THOUGHT / TAKEAWAY after chatting for months with fellow multi 6 and 7 figure colleagues:

In entrepreneurship, security comes through continual growth. This is the feeling – the thought. Versus someone who finds security in the SAME income for YEARS via a 9-5. If you’re generating the same revenue month after month in your biz, you’ve built a sustainable business and yet, it perpetuates the feeling that without constant growth, it’s all going to fall apart, your clients are going leave and it will all come crumbling down.

Tell me I am wrong. Entrepreneurship is weird like that. Please know that though this feeling is common, it’s not rooted in truth. So, I’ll ask…

Even if you’re doing less or the same, what other factors are at play? 

I’m currently working less than I ever have, lifting the most consistently I have in literal YEARS, am full on raising a child, and making damn near the same amount as I was previously. Within $80k of that number annually. That’s a win. And it took a lot of processing to see that.

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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.

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