Very often in the online health and fitness space, I get messages asking:
While those are legitimate questions and desires, I encourage people to audit their actual process and their offer before trying to funnel more people into it.
Prefer to learn on video? Watch this before signing your next client:
If you’re new here, my name is Annie Miller and I help you build a sustainable online health and fitness business without selling your soul to vanity metrics or doing sales calls (if you don’t want to).
Some of my most successful FitsPros inside my FitsPro Foundations course are actually people who have had businesses for three to five years and are pretty well established, but they realize that they need to audit their entire business and systems before scaling even larger.
This auditing process is what makes them so successful in the end (in my opinion).
Don’t roll your eyes because you probably think that you already have this down. I promise you that it can be improved and that your confidence in that improvement will allow you to make more sales.
Trust me when I say that it feels way better and you are more likely to continuously talk about your offer if it is seamless and easy for both you and the client once they actually sign up to work with you.
If you don’t have any clients yet, or if you’ve never defined your client lifespan before or not, it does exist.
There is some kind of process that happens when someone signs up to work with you. Perhaps it’s a pretty well-oiled machine or perhaps there’s a lot of gaps that you could fill to improve it.
Hopefully, you’re going to find out by doing today’s homework from this blog.
I’m not only going to tell you that you need to audit your client lifespan, but I’m going to give you the pieces that I believe your client lifespan should include for your client to have the best experience and for you to get the best feedback and social proof from your offer. Which again, helps you sell your offer and build credibility for whatever your method is.
From an umbrella view, your client lifespan is exactly what it sounds like. It will depend on your personal business model, but no matter what, your client lifespan is:
Maybe you have an alumni program or maybe they’re just invited to join a free community of some kind. You may invite them to refer a friend if they know someone who would benefit from your offer…
All of the aspects within your particular client lifespan are going to depend on the format of your offer.
So maybe there is a sales call that initiates it, or an application needs to be filled out before that sales call, but you are going to lay out every single step that your client takes in their process before working with you, during working with you, and after working with you.
Note: This is not broad or a general outline. I want the nitty-gritty details….
In my FitsPro Foundations course, we actually use a spreadsheet that has what the event is that happens, with the timeline that that event happens within, and a bit more detail on what that event actually is, what platform it takes place on, etc.
In the event section, that might just be email in general, whereas in the detail section it says, welcome email or deeper application email, week one email, and then you might have a note next to it that says what that email includes.
And if you’re like, Annie, I don’t use email, you could think of that as an invite to whatever app you use for training nutrition or a course. And then there’s another column that actually lays out your tech stack.
So what platform do you need in order for that step to happen?
First step: Go ahead and map out your client lifespan. This is the audit or starting from scratch. Then you will need to put it into action and actually make it work.
That means editing emails or onboarding systems, testimony forms, etc… Building out the actual systems that allow for you and your client both to have the most seamless experience as possible in working with you.
Remember that knowledge without action is nothing.
So please do actually take what I taught you in this blog and apply it to your business to get the most out of it.
Speaking of taking action…
Do you currently have a client lifespan defined or are you winging it client by client? Answer in the comments below.
I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.
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