When people say you don’t need a niche, I ask how that’s going?
I’ll wait.
Anytime we talk niches, I feel like the question comes up: Is online health and fitness coaching “saturated?”
- Does that matter?
- Just an excuse to say you won’t stand out
- Don’t buy into that conversation
I always push back with – even if the industry IS saturated…does that mean no more coaches should enter? No other professionals needed, we’re good. No. How silly is that?
Instead of focusing on the saturation level of the industry, focus on YOU and what sets you apart.
“Standing out” and “rising above the noise” is not as hard as you might be making it out to be in your head
Here’s how you can become the go to person (in your audiences mind) for your area of focus (some people call this your “expertise” but few humans are TRUE experts if we’re being honest).
If you don’t have my Know Your Niche Content Guide, get it here!
1 | BE YOU (take time to figure out what that means)
- how you speak
- what makes your brand human? What’s your vibe?
- core values being clear
2 | Know your philosophy and WHY ( + your brand story)
- Coaching approach (your actual methods and beliefs in health and fitness and how those effect/apply to your audience).
- Where did you come from? What’s the backstory?
- “My story” was not what I thought it had to be. That WAS my super power. That IS what set me apart.
3 | Who you want to work with / what problems you want to solve
- Two approaches to your ideal client (client based and problem based)
- Being sure to speak to ONE PERSON
- Taking time to define this and commit to working on your messaging, rep by rep, post by post, email by email.
THEN you need to repeat that shit ALL THE TIME with CLARITY and authority. Don’t beat around the bush. Simplify simplify simplify. If someone can’t apply or understand what you’re saying, then you’re unable to build authority, credibility and therefore trust – which we NEED as a business that needs to make money.
It (all of the above – YOU, your philosophy and your niche) should permeate your content:
- content you create to provide bite size help for your audience
- content you create to entertain (the fun side)
- content you share in client case studies (your philosophy and approach – gain credibility)
Get clear on the three main points we covered today and see what your confidence does from a brand voice standpoint. I hope for you, that it increases.
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