When people say you don’t need a niche, I ask how that’s going?
Anytime we talk niches, I feel like the question comes up: Is online health and fitness coaching “saturated?”
I always push back with – even if the industry IS saturated…does that mean no more coaches should enter? No other professionals needed, we’re good. No. How silly is that?
Instead of focusing on the saturation level of the industry, focus on YOU and what sets you apart.
“Standing out” and “rising above the noise” is not as hard as you might be making it out to be in your head
Here’s how you can become the go to person (in your audiences mind) for your area of focus (some people call this your “expertise” but few humans are TRUE experts if we’re being honest).
1 | BE YOU (take time to figure out what that means)
2 | Know your philosophy and WHY ( + your brand story)
3 | Who you want to work with / what problems you want to solve
THEN you need to repeat that shit ALL THE TIME with CLARITY and authority. Don’t beat around the bush. Simplify simplify simplify. If someone can’t apply or understand what you’re saying, then you’re unable to build authority, credibility and therefore trust – which we NEED as a business that needs to make money.
It (all of the above – YOU, your philosophy and your niche) should permeate your content:
Get clear on the three main points we covered today and see what your confidence does from a brand voice standpoint. I hope for you, that it increases.
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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.
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