the blog
I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.
Today’s episode is my take on hiding prices. And it’s a hard no for me. While it can be done ethically, tune in to hear the other side and some prompting questions to consider. It’s not as black and white as you might think. If you’re here for the business side of things, then go […]
Comparison. Feeling behind. Not having your “story” yet. All very normal things in any facet of life – especially in fitness and business. You’ve heard all the quotes. “You can’t have the 100th without the 1st,” “Don’t compare your 1st year with my 5th year.” They’re cliche AF but SO TRUE. My hope today is […]
Manifestation isn’t a business plan. CALM DOWN MY SPIRIT PEOPLE. I believe in Jesus, the Holy Spirit and God okay? I can’t reeaalllyyy be shitting on any other approach to the spiritual realm…I see you. And also, let’s talk business. I am for manifestation + practicality. A lot of people, including myself, are not natural […]
Instagram vs YEARS of REALITY entrepreneurship edition. Growing a business and working for yourself has perks. But it’s not easy. And I think sometimes it’s sold online as easy, or quick, or both. And that is not the case. When you say you’re an online entrepreneur people think: No alarm clock, 4 hour work weeks, […]
Instagram is forever changing. That, we can depend on. So how do you consistently get your audience to engage despite new features, updates, and algorithms? At the root of social media, we have COMMUNICATION. That’s in essence, what “engagement” is. Your goal is to make it as easy for your audience to engage with you […]
Tackling the question of building an audience or building an offer as an entrepreneur. Knowing where to spend your precious time when starting a business is difficult. Often, ironically paralyzing. Do you create an irresistible offer? Do you go all in on audience growth? Both? My “not a mastermind” colleague asked some pretty eye-opening questions […]
How Instagram Reels Broke my Growth PlateauGrowth CAN be more difficult with the present day algorithm. Growth depends on EXPOSURE. “Viral” content leads to greater exposure (getting in front of new eyeballs + a larger percentage of your following). Instagram Reels can be (and have been) a fantastic way to do drive EXPOSURE (this is […]
Let’s discuss what DOESN’T make you a great coach. It’S nUaNcEd. But truthfully it is. Hear me out. It’s a shame that potentially great coaches are held back because they have clients who can squat more than them. That potentially great coaches feel like they need a different body in order to provide value. It’s […]
While I am not a full blown “influencer,” I do have some low level experience with affiliate marketing. And it’s something I think a lot of health and fitness professionals want to be a part of. Get some free protein here and there, give your audience a code, make a bit of extra cash. That’s […]
Sharing two simple business truths you didn’t know you needed. If you want to feel like an overwhelmed fraud who doesn’t know what they’re doing…start a business. Am I right? In the online space especially, it can feel like we need to be on IG, Clubhouse, Twitter, LinkedIn, TiktTok, Pinterest, Facebook, Snapchat. Well I’ve got […]
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I, Annie Miller, bring you a no B.S. approach on how to navigate + thrive in the world that is online health and fitness. You’ll learn through the lens of the trainee, the strength coach and the entrepreneur. I don't shy away from the nitty gritty truths my friend. Join me.