the blog
I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.
All of these are centered around and chosen through the lens of what I consider to be the two most important pieces to starting a business in the online health and fitness space. So, as we dive into each of these, remember those two things – in the simplest sense, we need a lead pool […]
The art of story telling for content and sales. Something I say often is that content is everywhere and everything can be content. I also think marketing is everywhere and it behooves us as entrepreneurs to always be observing it. Most of us spend a lot of time consuming – be it via direct marketing […]
Pricing is one of the biggest roadblocks that new and old coaches run into. Not knowing what to charge, and having mindset blocks around different price ranges. Along with not knowing whether to grandfather people, and when they want to increase their prices, or even how to increase their prices. That’s what we are going […]
How to find or choose the right business mentor. I was asked on IG a while back if I ever hired a business coach. The answer to that is no if we’re referring to a 1:1 biz coach. While I prefer 1:1 for a specific service like accounting or a funnel build out, or managing […]
To keep one Instagram account or split it? I could answer this question in one to two sentences so I assume this will be a shorter episode. But one I can refer people to over time becaaaauuussse…. This is one of the most common questions that I get, specifically in regards to Instagram. Often times […]
If you missed part 1 you really do need to listen to it. Context is vital for this mini series. So please pause this, go listen to part 1, and then meet us back here for part 2. Let’s jump right in to the continuation of my many, many lessons gleaned from my willing, but […]
This will undoubtedly be a two part series. Because I am unpacking a year long experience that I think has unending golden nuggets for all of you even if you never take this particular approach to your business. This is the story of me going all in with Facebook Ads for a year. Between the […]
If you followed me for any amount of time, it’s probably not news to you that I love planning and reflection. They both tend to keep me moving towards an actual goal versus letting life happen to you. They give us intention. Planning without reflection can be pretty useless for most people. So know that […]
When can you expect to start making sales online? In 2022 I really began asking and inquiring with people who had purchased my programs. I asked three different things. And I suggest that you ask these three things as well. Where are they found you, how long they’ve been in your audience for, and where […]
As we all know, the Instagram algorithm is forever changing, and they are forever making updates to the app. Which all makes it more difficult to predict how content will perform, and how we can grow on the app. What will get interaction and what won’t, and how to increase it. Today I am bringing […]
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I, Annie Miller, bring you a no B.S. approach on how to navigate + thrive in the world that is online health and fitness. You’ll learn through the lens of the trainee, the strength coach and the entrepreneur. I don't shy away from the nitty gritty truths my friend. Join me.