All of these are centered around and chosen through the lens of what I consider to be the two most important pieces to starting a business in the online health and fitness space. So, as we dive into each of these, remember those two things – in the simplest sense, we need a lead pool […]

The art of story telling for content and sales. Something I say often is that content is everywhere and everything can be content. I also think marketing is everywhere and it behooves us as entrepreneurs to always be observing it. Most of us spend a lot of time consuming – be it via direct marketing […]

How to find or choose the right business mentor. I was asked on IG a while back if I ever hired a business coach. The answer to that is no if we’re referring to a 1:1 biz coach. While I prefer 1:1 for a specific service like accounting or a funnel build out, or managing […]

To keep one Instagram account or split it? I could answer this question in one to two sentences so I assume this will be a shorter episode. But one I can refer people to over time becaaaauuussse…. This is one of the most common questions that I get, specifically in regards to Instagram. Often times […]

This will undoubtedly be a two part series. Because I am unpacking a year long experience that I think has unending golden nuggets for all of you even if you never take this particular approach to your business. This is the story of me going all in with Facebook Ads for a year. Between the […]

If you followed me for any amount of time, it’s probably not news to you that I love planning and reflection. They both tend to keep me moving towards an actual goal versus letting life happen to you. They give us intention. Planning without reflection can be pretty useless for most people. So know that […]