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July 21, 2022

What A High Converting Sales Page Should Include

What A High Converting Sales Page Should Include with Annie Miller

It can feel like health and fitness professionals in the online space have all been sold the narrative of sales calls or bust from business gurus “coaching coaches.” If you’re new here, I don’t use, have never used and don’t preach the use of sales calls. So I bring you Sales Page 101.

Sales calls are fine. They are ONE WAY to generate revenue. And if you love them, DO THEM. Due to my general disdain for them, I found another way to close the sale. It might look like “more work” but once done, it does the selling for you. Which is winning in my book.

This other approach to sales is what I use with my FitsPRO’s and 1:1 biz clients. I consider myself an up-and-coming sales page queen. Not there yet, but we’re on our way.

Swipe for the EXACT 9 step formula I teach inside FitsPRO Foundations. They get a full on sales page blueprint + checklist. All they have to do is build it, and fill in the blanks. But take this free version and run with it my friend.

  • 9 step sales page blueprint with Annie Miller

A sales page needs to do a few things (including but not limited to):

▪️Clearly communicate:

  • Who it’s for
  • Who it’s not for
  • What you’re selling
  • What’s included
  • How it works
  • Expectations
  • Possible results

▪️Establish trust

▪️Demonstrate social proof

▪️Remove roadblocks (objections)

▪️Make the sale

I’ve never, not ONCE, done a sales call. And have made every sale in my multi-six figure biz via my sales pages and application processes. Maybe I’ve missed out on sales? We’ll never know. Make no mistake, this can only happen in my opinion if you’re clear AF on your offer and ideal client, who will be purchasing said offer.

But if those are clear, this process WORKS.

Helpful? Are you a sales call person or desire that sales page life? Neither are wrong. It’s just which fits your business and lifestyle. I loathe sales calls as a consumer as well as coach. Personal preference.

Join my free workshop –  Your biz, your way – 3 steps to build a profitable online health and fitness business. Or, stick around for more free content.

And while you’re on the site, snag all the free resources – you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.

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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.

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