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June 1, 2022

What You Don’t Need To Start an Online Business

What You Don't Need To Start an Online Business with Annie Miller

Starting an online business has had mass appeal for over a decade now. But especially post-pandemic, health and fitness professionals are looking to make their way into the online world. And many are wishing they had at least one foot in the world wide web before the pani began.

If there is one truth to starting an online business, it is that you will feel lost, inadequate, and like a fraud. There are, of course, possible upsides too, I promise. But starting certainly feels like the hardest part (until every next step after that also feels like the hardest part).

This post and video are here to help ELIMINATE some of the daunting tasks you think you need when getting started.


  • Full blown website
  • Large social media audience
  • Being on multiple platforms
  • More than one offer
  • A funnel

I spent the first two and a half years of my business doing this all backwards – 20 day challenges, 6 weeks transformations, coming up with freebies that lead to a completely misaligned funnel. I was looking at blog tactics and SEO when I really just needed to build an audience with free content and pitch 1:1 coaching.

It’s no wonder professionals feel overwhelmed when starting a business. You know the fitness or health, or nutrition, or hormones, but you don’t have a business degree. And to be frank, you’re bombarded with strategies, tactics, and biz gurus telling you their way is the best way. I don’t blame any coach for feeling paralyzed by that.

However, if you can remove the things that DO NOT need to happen now, you can better focus on what DOES need to happen.

That is what I want you to think about when starting:

  • An audience (because if you have no one to sell to, you’re not going to make money).
  • Developing an offer that you enjoy and fits the needs of your ideal client. Don’t know your ICA? Find it here.

What is most overwhelming to you now in biz?

If you don’t know where to start, or you’re struggling building the biz you see in your head, then go right ahead and sign up for my free workshop: Your biz, your way – 3 steps to build a profitable online health and fitness business.

And while you’re on the site, snag all the free resources – you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.

Join my mailing list for weekly blog and podcast updates. You may or may not get VIP discounts as well. Just saying. Join the fam!

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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.

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