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June 8, 2021

115 | Fear & Motivations in Our Decision Making Process

Fear & Motivations for decision making with Annie Miller

Fear & Motivation in Our Decision Making

If you’re here for the business side of things, then go ahead and join my free on demand workshop, Your Biz | Your Way – 3 steps to build a profitable online health and fitness biz

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I’ve debated making this podcast for quite some time. Mindset is not my expertise. But it is certainly a factor within my lane, if you will.

And I do think that this topic is extremely important to address for anyone attempting to build a business in the online space.

And truly, this goes far beyond business. You make decisions all throughout your day, in many different areas of life.

Today’s episode is really all about unpacking the motivating factors behind the decisions that we make. Let it be clear, that this episode is as much for myself as it is for you.

As I mentioned in my previous episode, we are all adults, this is free content, and you are allowed to take what you need from this content and disregard anything else. I trust you to do that for yourself.

Again, this topic can be applied to many many many areas of life outside of business. But for today I am focusing on making decisions with in your business and what is motivating you to make those decisions.

I think there are a lot of parallels between fear mindset and scarcity mindset. And possibly parallels between having an abundant, or growth mindset, and freedom.

Now, I have decided to make this episode based on conversations I have had with colleagues in the field. It’s always helpful to hear from and relate to other entrepreneurs who have similar experiences as I do.

From those conversations I thought heck, I might as well do this podcast.

Before we dive in, I do want to make a little disclaimer that I am not a psychiatrist, psychologist, or any type of mindset expert. I am speaking completely from my own anecdotal experience and stream of consciousness. And of course from those conversations that I have had personally.

So let’s look at what possible motivators exist for us making decisions. Because again this is for you and me both.

On a very broad scale, I believe it is true that people are motivated to take action based on gaining pleasure or avoiding pain. Perhaps that is outdated or incorrect. I am always open to hearing if someone has data or corrections for something that I have said.

So we can make decisions in order to avoid something or we can make decisions in hopes of gaining something.

Often times in my own life, when I make a decision based on avoiding some thing, or based in fear, I am making a decision that aligns with complacency.

Humans can fear many things. There is truly no limit to this. And that will be very individual to you. We can fear a reaction from others, we can fear failure, we can fear embarrassment, we can fear judgment, abandonment, and the list goes on. You can even fear success. We can fear being misunderstood, or taken advantage of, or being unappreciated. I am just throwing this out here and you can see what sticks for you.

My encouragement to you through this episode is to analyze where you might be making decisions based in fear. And what that is doing for your business or whatever area of life applies.

Is making decisions based in fear and avoidance ultimately getting you where you want to go? And also, are the things that you fear realistic? 

I was talking with a friend the other day about making a pretty simple decision. Yet this decision had a lot of weight given to it by this person.

And we were both discussing how silly it is that we give so much power to thoughts for other people or a reality that might not even exist.

So I ask how much time and brain space are you giving to other people or made up scenarios that you have in your head. I think we do this all the time. I know I do. More than I would like to admit.

On the flipside I encourage you to think about what a decision based in growth, freedom, and a positive “what if” might feel like. When I say positive “what if,” I mean what if it works out? What if it goes well, what if you are capable? What if you do figure it out?

If you are leaning towards a certain decision, and you feel some tension or restriction with in that decision, maybe take some time to question what the motivation for that decision is.

Really, I think the main thing I want you to get out of this is to make sure that you are in control of your decisions and you’re making them cognitively. That you are holding the majority power in your decisions, not other people or false realities.

Ask who you are making your decision for. What reality does that decision fit into? you know?

Let’s make decisions that add to the narrative and reality that we’d like to build. What are we adding?

And hey, your empowered decision could include a “no,” turning something down, letting an idea go, not taking a partnership, not saying “x” or whatever.

Truly I think that’s all I have to say for now. I’m digging through this idea myself, as we speak. So bear with me. Take it for what it’s worth.

Or, again, don’t. That’s up to you. And fully allowed.

Be mindful of the motivation behind your decisions. Let’s be honest with ourselves. 

You owe no one an explanation. And no one owes you an explanation. It goes both ways.

Many blessings.


I’d like to thank the sponsor of this podcast, the #1 brand of all-natural sports supplements in the world – Legion Athletics.

Legion are my people, beyond the supplements themselves, I freaking love that they are Scientifically-backed ingredients and doses.

They have 100% Formula Transparency. 100% Naturally Sweetened and Flavored. So, there’s no extra crap. It’s straightforward and clear to the consumer.

Plus if you’re skeptical, they have a 100% money-back guarantee and free shipping.

I am a huge fan of their creatine, immune, whey protein and multivitamin. While you don’t HAVE to all your supplements from Legion, it is nice to have most everything you need in one place.

Go to buylegion.com and use the code ANNIE at checkout to save 20% on your first order, and you’ll get double Legion reward/loyalty points if you’re an existing customer.”

Finally, If you loved this episode, please head over to iTunes and leave the show 5 stars + a written review. it is MUCH appreciated. Remember, I am now choosing a review each week and choosing a listener of the month each month that will receive 50% any non membership program of choice PLUS a free 123 travel set from Fre skincare. You can always use my code FDBA to save 15%. And if you’re not on my main mailing list, make sure you are because there are podcast listener discounts at the bottom of every weekly email! 

Until next time, I’m Annie Miller and thank you for listening to the FitsPRO podcast.

Review of the week comes from Jordie89 and says,

“I have been following Annie now for a while both via her podcast and on Instagram. This is my first review but I should be writing this a hundred times while also giving a hundred stars. Thank you so much for the content, knowledge and confidence you exude to the rest of us to feel like we just might be able to be successful in this crazy ever changing and growing industry. Thank you so much for what you do. You don’t know how much you’ve helped, encouraged and inspired me to just keep going. Anyone looking to grow in the fitness and health industries should give this a listen. All episodes.”

Remember you need to check the show notes (here) to see if you were review-er of the week, and then keep an eye out to see if you were listener of the month as well. That will be in the show notes and Annie’s Weekly Wrap. You can subscribe to Annie’s Weekly Wrap here.

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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.

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