Most professionals that I work with in the online space for the face of their brand. They are a personal brand. Meaning that they have to cultivate a brand based around themselves, their ideal, client, and the problems that they solve or their area of focus.
Your brand started before it was a brand. Especially in that it is a personal brand, parts of your life are going to be integrated into it.
I touched on this with your brand story and Becoming an Authority in Your Niche in Episode 222.
There is a reason that you work for yourself, and the reason that you have the philosophies that you do. Today’s episode is about identifying the journey that got you to where you are, being able to articulate that, and then continuing to establish your brand.
Let’s be clear in that all of this is applies to all personal brand copy and content in free form – email, social, search based platforms.
What does your brand focus on from a problem perspective?
What does your brand stand for? Aka what do you also stand for in the confines of your industry and area of focus?
We do this heavily inside the social media module of FitsPRO foundations
Your personal brand will grow and evolve over time. More than a non-personal brand. Be okay with that.
TELL YOUR STORY. See what happens.
If you find value here, on The FitsPRO Podcast, then pretty please head over to iTunes, subscribe, rate and review the show. It means the world to me when you spread my message to more humans.
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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.
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