Most professionals that I work with in the online space for the face of their brand. They are a personal brand. Meaning that they have to cultivate a brand based around themselves, their ideal, client, and the problems that they solve or their area of focus.
Your brand started before it was a brand. Especially in that it is a personal brand, parts of your life are going to be integrated into it.
I touched on this with your brand story and Becoming an Authority in Your Niche in Episode 222.
There is a reason that you work for yourself, and the reason that you have the philosophies that you do. Today’s episode is about identifying the journey that got you to where you are, being able to articulate that, and then continuing to establish your brand.
Let’s be clear in that all of this is applies to all personal brand copy and content in free form – email, social, search based platforms.
Compelling – aka CONNECTIVE
- without the human piece, you have a weak personal brand
- Messaging people want to consume, is helpful and keeps them coming back. Your story is STICKY.
What does your brand focus on from a problem perspective?
- what do you give people?
- What tips do you provide?
- What do you make easier or more doable for your consumers?
What does your brand stand for? Aka what do you also stand for in the confines of your industry and area of focus?
- what’s a go and what’s a no? Identify both.
We do this heavily inside the social media module of FitsPRO foundations
- your code of conduct
CLARITY is compelling
- Think of brands you follow or buy from
- Documentaries you watch
- There’s a clear story line. Clear messaging. And it lands with you.
Your personal brand will grow and evolve over time. More than a non-personal brand. Be okay with that.
- you’ll add experiences and clarity.
- The HUMAN piece is where the change will likely happen
- You’ll rack up new stories and build upon old ones
TELL YOUR STORY. See what happens.
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