the blog
I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.
Launching is so daunting for so many online coaches. And truly it doesn’t need to be. When you understand the phases of launching and what to do in each of them, it becomes a simple road map to follow (as long as you have clarity in your offer and messaging). Let us begin by actually […]
Strength and hypertrophy are often lumped together in conversations around training. That’s because there is heavy carryover between methods used to attain both of these results. BUT there are fine differences and that’s what today’s episode will cover. If hypertrophy – aka muscle growth – is your main goal in comparison to strength, or strength […]
In just closing out tax season, I felt the need to touch on business finance within my scope. Which isn’t much. But I can speak from personal experience, and general base knowledge. There are many misconceptions around online health and fitness business management and finances and I simply want to make few things clear. Which […]
Make no mistake this is not a shred for summer episode. But after training clients for a decade, I know that summer comes with resistance to the gym, more time outside, perhaps more adult beverages, and social gatherings. And fitness can take a backseat. But it 100% does not need to. It can actually become […]
With over 200,000 downloads and two years under our belts, we celebrate episode 200 by answering 10 of the most popular fitness questions of all time. Below is the cliff notes version but it is VERY important you tune in for the whys, nuance and context behind these answers. And now, the 10 fitness questions: […]
First off, the lack of education you’re sent home with after this massive abdominal surgery should be malpractice. It’s truly incredible. I did not plan for a C-section at all. I mean, I planned for the possibility of a C-section as far as my birth plan went, but I was not at all prepared for […]
All of these are centered around and chosen through the lens of what I consider to be the two most important pieces to starting a business in the online health and fitness space. So, as we dive into each of these, remember those two things – in the simplest sense, we need a lead pool […]
So I lied, and there are only seven program mistakes and how to fix them. But I digress. Let’s begin Program Mistake Number One Switching things up way too often. As I do programs by other coaches, I am reminded that even some of the most educated people in the space make changes well before […]
The art of story telling for content and sales. Something I say often is that content is everywhere and everything can be content. I also think marketing is everywhere and it behooves us as entrepreneurs to always be observing it. Most of us spend a lot of time consuming – be it via direct marketing […]
Pricing is one of the biggest roadblocks that new and old coaches run into. Not knowing what to charge, and having mindset blocks around different price ranges. Along with not knowing whether to grandfather people, and when they want to increase their prices, or even how to increase their prices. That’s what we are going […]
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I, Annie Miller, bring you a no B.S. approach on how to navigate + thrive in the world that is online health and fitness. You’ll learn through the lens of the trainee, the strength coach and the entrepreneur. I don't shy away from the nitty gritty truths my friend. Join me.