You have options here. And here’s the deal, I want to talk about building a mailing list specifically because I see this phenomenon (on Instagram) where entrepreneurs are neglecting their emails lists.
While you are likely going to have success making money from selling your product or service from Instagram and or a social media platform, it is far more important for you to be building an email list.
And email is almost guaranteed to outlast any social media platform. Marie Forleo is the queen of email marketing, along with Jenna Kutcher and Jules Solomon. All of those ladies teach on the premises of what happens if a Instagram goes away tomorrow? What happens if Facebook disappears tomorrow what happens if during your lunch, one of those platforms is down and you were planning on making thousands of dollars from that platform?
And my answer would be, well all of my scheduled emails are still going to go out to my warmest leads.
I want that to be your answer as well.
Which is why people tend to freak out when there is a new algorithm or something of the sort that is out of their control and might affect their exposure or revenue. I don’t want to be in that spot, and I don’t want you to be in that spot. What you do have control over is email.
Now, things can still be out of your control with in the email world. But there are far less variables going on there.
People choose to give you their email address in exchange for something, which is what we’re going to dive into today. And then that person gets put on some sort of a list. You email that list like you said you would.
It’s really that simple. Which is why if you are not building an email list, it is something that you should be highly considering now.
When I started I was super overwhelmed with building an email list and it is still one of my top goals this year, to really hone in on that.
I mean email marketing is literally someone’s full-time job, right? Like, you could go all in and spend all of your time creating elaborate email drip’s, and opt ins, and pop-up sign-up forms on your site, and while all of that is very effective, today I want to give you some tools to just start.
I was given way too much information in the beginning and it was so overwhelming that I was paralyzed and I couldn’t decide what I needed to do to get people to sign up.
So, I started a blog which is completely unnecessary to build an email list and it’s a lot of work to have a blog. I keep up with that blog now, and I enjoy doing it, but YOU DO NOT NEED A BLOG (likely not anyway).
Do you need a blog? Are you wanting to be a blogger? If not, don’t start a blog. To be good at blogging takes a lot of time and effort, which is not necessary for you to make money if you are wanting to make money. Having a blog is also not necessary for you to build an email list. So let’s dive into what is necessary for you to build an email list and three ways that you can choose from and or play with to start building that email list.
You need a two thinks to get started. A email marketing platform like:
Then you need a space on the interweb where someone can actually enter their email in exchange for whatever you’re offering. This can be a landing page or a page or pop-up on your site.
Once you have those set up you give your inquiring humans one of three things.
THAT – is what you find out in today’s episode. The three simple ways to START building your mailing list. This process can get THE MOST complicated and intricate. But you need not worry about that yet. Just freaking start!
Like I said I was overwhelmed in the beginning and it paralyzed me. So I kept it basic today and maybe I will do a more in-depth podcast for those who are ready for it on the email marketing and list generation and email drips and things like that.
If you find value here, on The FitsPRO Podcast, then pretty please head over to itunes, subscribe, rate and review the show. It means the world to me when you spread my message to more humans.
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I'm an adventurous introvert from Vancouver, Washington who lives on sleep + "me time." I'm a lover of lifting weights, dinosaurs, real talk and traveling with my husband. I am here to help you move better, lift more, bust the myths of the fitness industry, and inspire you to love the process.
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