So many things to be said here on the topic of biz, credibility and more. The online space is largely unregulated (at the current date of early 2021). That can lead to an easy, low resistance path or misinformation. We see this all the time in the health and fitness industry. And have for years. […]

UNCENSORED: Everything I pay for to run my multi six figure business. Today I pull back the curtain and quite literally show you my numbers. My goal is to keep profit high. In the chart below, you’ll see my monthly expenses, as well as some larger one off purchases I make in a year. Keep […]

5 Tips for Easier Content Creation Those looking to build an online brand or biz will likely need to use some form of social media or multiple platforms to do so. That means CREATING CONTENT [enter: blogs, emails, videos, podcast, pins, WhAtEvEr]. This is NOT – I repeat, this is NOT limited to Instagram. Content […]

Contrary to what one might think, social media is GREAT for introverts. Yep. I said it. “But Annie, I hate getting in front of the camera, or having my photo taken.” I get it. I do. And, while I took part in competitive cheer (highly energetic performing art), I prefer to work behind the scenes. […]

Becoming an online health and fitness coach can seem like a fairytale (especially in pandemic, 2020 and 2021 times). And while becoming an online health and fitness professional has it’s perks…it comes with some pretty common misconceptions – even blindspots. I’ve been in the online space since early 2015 pretty seriously. The mistakes never change. […]

In the age of the Instagram algorithm, it can feel like an uphill battle to construct a caption that will actually grab attention and get read by your audience. I get it. And even if you manage to draft up and bangin’ caption, it won’t matter if your hook (first sentence) sucks. So, these caption […]