It can feel like health and fitness professionals in the online space have all been sold the narrative of sales calls or bust from business gurus “coaching coaches.” If you’re new here, I don’t use, have never used and don’t preach the use of sales calls. So I bring you Sales Page 101. Sales calls […]

Why use a deficit? Though today’s post is specific to deadlifts, I am going to mention deficits in a general sense as well. Simply because I want you to conceptualize how you can use deficits across all your training. Pulling (deadlift) or pressing (push up) from a deficit increases the range of motion by raising […]

2020 and the pandemic that came with it, trainers were pressed to explore the online space even if they planned to stay in person for the long run. I’d argue that those who had at least one foot in an online platform (YouTube, Instagram, a podcast, something), were ahead of the game, and perhaps better […]

If there is one thing the weight lifting world gets confused on, it’s the difference between box squats and squatting to a box. Traditional box squats are performed in a wide sumo stance, and a near vertical shin angle – resembling more of a “hinge pattern” with the hips pushing back and chest coming forward […]

I did a podcast back in 2021 on the reflection of my definition of health after traveling the world. It went over things like being able to take a break from all of your supplements and perfect schedule. Essentially can you adapt to less ideal situation. Because I believe that that is part of health. […]

Gone are the days of skyrocketing to the top on Instagram. So how does one create content that leads to aligned audience growth on the ‘gram? It’s a fair question with the ever-changing algorithms to start and/or continue steady growth. Managing expectations is very important when using IG for your brand or business. Just like […]